Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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Demand generation
Lead definition
Lead qualification Lead Management Sales Funnel
Customer acquisition Marketing tool
Order processing
Customer follow-up Sales Cycle There are several steps to a sales funnel,
usually known as the top, middle, and
bottom of the funnel, although these steps
Special customer loyalty
may vary depending on a company's sales
model.
Separation phase
Customer recovery Lead Management
Traditiona Marketing
l Revolution
Television, broadcast, 1-way AWARENESS PR, event, experiential,
media
Radio/ Print, promotional CONSIDERATION Radio/ Print, QR code, augmented reality
Sales person, POS, upsell INTENT WOM, Social referral
T
n r
o a
i n
t
c s
Cash register: cashier, POS a a Geolocation, shared experience
s c
t
n i
a o n
r
T
Consumer only experience CONSUMPTION Social experience, photo sharing, value
add
Consumer & offline community OPTIMIZATION WOM, shared experience, social recommendations
Offline ADVOCACY Blog, Social profiles
Sales Funnel
MARKETING
REACTION/RESPONSE
Lead Management
Marketing
Process
FIRST CONTACTS
FOLLOWING CONTACTS
OFFERS
Opportunity
Sales NEGOTIATIONS
Management Process
CLOSE
Sales Funnel
Marketing
G
N
I Reaction/ Response L
T Lead Management E
E A
K Process D
R
A
First Contacts
M
Following Contacts
Offers
O
P
P
S O
E Opportunity R
L Negotiations Management T
A U
S Process N
I
T
Close Y
Upsell or Resell or Cross Sell
TAM SEGMENTED TARGETED ALMOST
CUSTOMER CUSTOMER CUSTOMER EXISTING
Wide net of all
potential Customers who Customers who has Customers who CUSTOMER
Sales Funnel customers can be serviced been approached Issue RFQ
Branding Seminars Lead Mgmt. Sales Support Account mgmt.
Advertising Webinars Sales Rep Tech Pre-Sales Relationship mgmt.
Road Shows White Papers Exec. Support Provide info to customers
Case Studies Reference
Marketing Activities
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