Flu shots Tobacco
Obesity Arthritis
                Childhood vaccinations
         Drugs Osteoporosis
    Alcohol
                     Preconception Care
      Pneumonia vaccines
                     Heart 
     HIV testing    disease STDs
   Autism         Diabetes
 HEALTH CARE REFORM
   BILLING   DRUG RECALLS
       NURSING SHORTAGE
 STUDENT LOANSCME
       MALPRACTICE
ELECTRONIC MEDICAL RECORDS
              INSURANCE
  RUNNING  A BUSINESS
 HEALTH CARE REFORM
    Flu shots
   BILLINGArthritis
                Tobacco
Obesity      DRUG RECALLS
       NURSING SHORTAGE
            Childhood vaccinations
       Drugs
 STUDENT LOANS
   Alcohol     Osteoporosis
       MALPRACTICE   CME
                Preconception Care
     Pneumonia vaccines
                Heart 
    HIV testing INSURANCE
               disease STDs
  RUNNING  A BUSINESS
  Autism      Diabetes
    REACHING THE HCP AUDIENCE
    HEALTH COMMUNICATION & 
    SOCIAL MARKETING
  WHAT HEALTH COMMUNICATIONS CAN 
  DO
  • Increase the intended audience’s knowledge and 
   awareness of a health issue, problem, or solution
  • Influence perceptions, beliefs, and attitudes that 
   may change norms
  • Prompt action
  • Reinforce knowledge, attitudes, or behavior
  • Show the benefit of behavior change
  • Refute myths and misconceptions