Objectives
                       – Improve Practice Revenue
                       – Find New Patients
                       – Grow Your Practice
       Planning
       Self Analysis
        Who are you?
        What do you do?
        Why are you good at it?
        Where are you?
        What do I need to do next? 
       Practice Analysis
        Understanding your demographic
        Brand Reputation: Rethinking Your Strategy for the Future
        Quality of Product
        Know Future Trends
        Value Proposition: What's Yours?
        When was the last time your Company conducted a "Brand Audit"?
     Reimbursement Options
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     Billing Codes
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     Cashed Based Service
                 Billing Codes
                 97039: Attended Modality, Unspecified 
                 This is a code that is also being used to bill for attended modalities. The problem with the code is that, being unspecified, it can be 
                 rejected by some insurance carriers or hand audited, and will need to be resubmitted.   Make sure you have a one-page description of 
                 the treatment if a carrier wants more information.  Use of the code 97039 requires that you attach to your claim form a definition of 
                 what device you are using and an explanation of what a Laser device does. This means submitting a paper claim with an attachment, 
                 which slows down your reimbursement. 
                 Note:  The Relative Value Unit (RVU), used in pricing services, on the 97039 code is only .31 Using 97039 along with the modifier–KF tells 
                 the payer that it is a “level 3 Medical Device” that you are using.
                    97039:     Attended infrared therapy or  
                    97039:     Attended laser therapy
                 97139: Unlisted Therapeutic Procedure
                 One-on-One. The strength of the code is that it tells the insurance carrier that the doctor is spending direct treatment time with the 
                 patient. The weakness of the code is that an unlisted procedure is more likely to be closely inspected by an insurance carrier. 
                    97139:     Photonic Stimulation: Constant attendance
                 97026: Infrared
                 This code is for infrared light therapy. The problem with this code is that it is a code for a heat lamp. Thus, reimbursement can be quite 
                 low, although for some practitioners, Medicare reimburses it. To improve reimbursement, try listing it as an attended modality or adding 
                 a –22 or an “unusual procedural services.” Three ways these codes can be used:
                    97026:                  Attended photonic stimulation
                    97026:                  Attended infrared light therapy
                    97026-22:           Attended infrared therapy
                 *
             Ideal Cash Based Business
             Patients are willing to pay for results. In comparison to other treatment modalities, Laser Therapy offers:
             Quick Treatment       Most treatments take 3 – 12 minutes.
             Painless          There is no pain with a laser therapy treatment. 
             Positive Experience   Most patients experience a “soothing warmth sensation”.
                          No messy gels are required
                          No complex wires or harness are used
             Affordable        Whether included as a bundled service or as a stand alone 
                          treatment, laser therapy is affordable
             High Compliance       Patients are motivated to return for additional treatments when 
                          they experience pain relief and recovery
             Future            Patients are more likely to return in the future, when they 
                          experience new or recurring injuries or pain
             Referrals         Happy patients like to refer their family and friends