144x Filetype PPTX File size 0.63 MB Source: www.aliveandthrive.org
Executive Summary Executive Summary Facebook is main social media platform in Myanmar and very much influential for communication the information and influencing the decision making of the users. Facebook is frequently understood as the whole internet for the majority of populations in Myanmar. Healthy and Happy Families (HHF) joined Facebook in 2019. This strategy outlines our current approach planned activities to enhance our social media engagement. Social Media Goals Objectives • Use social media as a mechanism to disseminate HHF knowledge and learnings (optimal breastfeeding, complementary feeding, maternal nutrition and best dietary practices for all age groups). • Help create a social media presence to elevate and support a breastfeeding-promoting culture for families in Myanmar • Emerge as a thought leader on Nutrition in Myanmar. • HHF has monthly average engagement of 1000 between February 2021 and January 2022. Key performance indicators 1 Number of Breastfeeding Promotion & Nutrition Promotion 2 Free online breastfeeding counseling sessions offered 3 Number of Social Media Groups Engaged by HHF 4 Number of Online Breastfeeding Events
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