Marketing
                 Test Utilization One-Page Overview Promotion 
        1 On December 1st, we focused on our Test Utilization Management (TU) solution. This post 
                 highlighted “Measuring the Impact for Better Patient Care” with the option to download the TU 
                 overview which provides valuable information on how Accumen can provide value for hospitals and 
                 health systems. The post was linked to the Accumen resources overview for download.   
                 American Hospital Association: Executive Forum Sponsorship
        2 Mike Kachure, Kimberly MacDowell and Alan Yordy were present in Chicago for the American 
                 Hospital Association Executive Forum. Accumen was the sponsor of a private, “by invitation-only” 
                 dinner for which Kimberly presented opening remarks to the attendees. The Accumen presence 
                 was be promoted across all social networks and linked to the Accumen news page. 
                 Test Utilization Infographic
                 This post continued to promote the Accumen presence at the final day of the American Hospital 
        3 Association Executive Forum in Chicago. We posted pictures that were taken “live” at the event. 
                 This post linked to the event brochure which included a schedule of events. 
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            2
            Marketing
                   Jeff Myers’ Promotion  at G2 Lab Leadership Summit
                   This post featured Jeff Myers’ presentations at the G2 Lab Leadership Summit in Atlanta which 
          4 took place on Friday, December 8th. Jeff presented a morning and afternoon session providing 
                   insights on the best ways hospital and health systems labs will protect revenue and profitability 
                   under new PAMA rules. This linked to the press release issued on the Accumen news page.
                   “Outreach Labs Remain Profitable Despite Antiquated Systems & Lack of Exec Respect”
          5 This post featured a G2 Lab Industry Report. The source of the article is cited as the 16th 
                   Annual National Hospital/Health System Laboratory and Outreach Survey Findings. This was 
                   pushed across all social media outlets and is found as a downloadable resource on “Insight 
                   Articles” on Accumen.com
                   Jeff Myers’ Serves as Faculty at G2 Lab Leadership Summit 
          6 We promoted Accumen’s presence at G2 Lab Leadership Summit in Atlanta where Jeff Myers 
                   presented two sessions related to PAMA. This was promoted across all channels and linked to 
                   the press release on Accumen’s news section. 
                    
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            3
            Marketing
                   Consulting Solution Promotion 
           7 This post promoted the Consulting solution which emphasized the importance of performance 
                   improvement and how Accumen’s team can help streamline daily workflow and create a 
                   stronger foundation for clients. This linked to the “Consulting” page of Accumen.com.  
           8 Tom Fountain Featured in San Diego Business Journal and Modern Healthcare
                   In this post, we pushed out an earned media opportunity that introduces our Chief Technology 
                   and Strategy Officer, Tom Fountain.  He is featured in the Ascent: Successful movement in the 
                   Community of Business™ section of the San Diego Business Journal. This was pushed across 
                   all social networks.
                   Tom Fountain Featured in Modern Healthcare’s People on the Move 
         9 In addition to Tom Fountain being featured in SDBJ he was also featured in the “People on the 
                   Move” section of the Modern Healthcare publication. This was posted on the Accumen Insight 
                   Articles section and posted across all channels. 
                   Comprehensive Patient Blood Management Promotion 
     10 We highlighted Accumen’s capabilities to help drive better patient outcomes, utilize less blood 
                   and reduce overall cost and spend. This was linked to the cPBM “A Patient Safety and Quality 
                   Imperative” one-pager which is available for download.  
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            4
            Marketing
                   Integration of Accumen and Chi Solution Brands 
      11 Today, we started integrating our two brands into one on our social channels. We are 
                   integrating the @Chisolutions twitter to @AccumenInc and asking all followers to follow 
                   @AccumenInc to continue receiving our updates. We are also working to have one active 
                   LinkedIn company page for which we will continue to be in-market every day. 
                   Outreach Solution Promotion 
     12 This post focused on the Outreach solution which was posted across the Accumen Twitter and 
                   LinkedIn accounts. We highlighted the ability outreach programs have to implement EMR 
                   interfaces that transmit accurate insurance and CPT codes with lab orders. We linked this back 
                   to the “Accumen Outreach” page.  
                   Accelerate Clinical Lab Value Through Collaborative Execution 
      13 We promoted the “Accelerate Clinical Lab Value Through Collaborative Execution” white paper, 
                   which focuses on speed, accuracy, and efficiency. This post linked to the downloadable asset. 
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            5
        Marketing
             About Accumen and Driving Crazy Value! 
    14 This post promoted Accumen as a performance partner for hospital and health systems who 
             provides value beyond measuring and benchmarking quality– executing strategies to reduce 
             cost and deliver better patient care. This linked to the “About Accumen” page. 
             Assessing Opportunity for Clinical Laboratory Outreach and Imaging Case Study 
             This post promoted the “Assessing the Opportunity for Clinical Laboratory Outreach and 
     15 Imaging” case study. This case study provides insight through a client success story after 
             partnering with Chi Solutions to develop a laboratory outreach program. This post linked to the 
             case study which is available for download. 
             Profoundly Impacting Healthcare™ 
     16 This post featured Accumen and the goal setting strategies we provide to hospitals and health 
             systems to profoundly change and impact healthcare, beginning with the clinical laboratory. 
             This linked to the “Accumen Strategy” page
             Happy Holidays to Everyone!! 
     17 Friday begins the Accumen holiday break. This is a time for everyone to refresh, recharge and 
             regroup for the New Year. Spend this time with family and friends. We look forward to the 
             wonderful things that will happen in 2018!                                                        6
                                  Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.