SELL THE FOLLOWING PRODUCTS
    Salt
     Soft Drinks
         Detergents
             Automobiles
                  Cosmetics
                       Fast-food
                          Outlets
                            
                            
                          Fast-food 
                          Outlets       
                               Advertising
                                Agencies
                                      Airlines 
                                          Investment
                                                  
                                         Management    
                                               Consulting
                                                      Teaching
               Characteristics of
        Services Compared to Goods
           Intangibility   Heterogeneity
           Simultaneou
                 s          Perishability
            Production
                and
           Consumptio
                 n 
           (Inseparabili
                ty)
  Characteristics of Services Compared to Goods
      Tangibility Spectrum
   Salt
     Soft Drinks
        Detergents
           Automobiles
                Cosmetics
                    Fast-food
                       Outlets             Intangible
                        
                                           Dominant
 Tangible               
 Dominant             Fast-food 
                       Outlets    
                           Advertising
                            Agencies
                                 Airlines 
                                    Investment
                                           
                                   Management  
                                        Consulting
                                              Teaching
    Essence of Service
     An act or performance performed by one 
      party to another
     An economic activity that does not result in 
      ownership
            Examples of Service 
                    Industries
       Health Care
        ◦ hospital, medical practice, dentistry, eye care
       Professional Services
        ◦ accounting, legal, architectural
       Financial Services
        ◦ banking, investment advising, insurance
       Hospitality
        ◦ restaurant, hotel/motel, bed & breakfast 
       Travel
        ◦ airline, travel agency, theme park
       Others
        ◦ hair styling, pest control, plumbing, lawn maintenance, counseling services, 
          health club, interior design