jagomart
digital resources
picture1_Marketing Ppt 67680 | Market Segmentation 66837


 167x       Filetype PPTX       File size 1.84 MB       Source: siesce.edu.in


File: Marketing Ppt 67680 | Market Segmentation 66837
definition subdividing a larger market into smaller submarkets on the basis of features income or any other factors can be called as segmentation of a market the factors of segmentation ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
Partial capture of text on file.
    DEFINITION
       Subdividing a larger market into 
        smaller submarkets on the basis of 
        features , income , or any other factors 
        can be called as segmentation of a 
        market.
       The factors of segmentation can be  
        psychographic, geographic , 
        behavioural etc.
    FEATURES OF MARKET 
    SEGMENTATION
       1. helps to improve performances
       2. competitive advantage
       3. benefits to customers
       4. based on assumptions
       5. important in marketing 
       6. corporate image
The words contained in this file might help you see if this file matches what you are looking for:

...Definition subdividing a larger market into smaller submarkets on the basis of features income or any other factors can be called as segmentation psychographic geographic behavioural etc helps to improve performances competitive advantage benefits customers based assumptions important in marketing corporate image...

no reviews yet
Please Login to review.