Marketing Channels
    What is a marketing channel?
    Intermediaries
      Transactional role
      Logistical role
      Facilitation role
     Marketing Channels- B2C
      Schwan’s            General             Mars            Mansar 
                          Motors                             Products
                                                              Agent
                                           Wholesaler       Wholesaler
                          Retailer           Retailer        Retailer
      Consumer           Consumer          Consumer         Consumer
      Marketing Channels- B2B
           IBM               Caterpillar             Stake              Harkman 
                                                    Fastener             Electric
                                                      Agent              Agent
                              Industrial                               Industrial 
                             Distributor                                  User
        Industrial            Industrial           Industrial          Industrial 
          User                  User                  User                User
          Other Channel Terms
     Direct Marketing Channels
       L.L. Bean
     Dual Distribution
       Hallmark
     Strategic Channel Alliances
                                     Source: 
       Kraft & Starbucks            www.hallmark.com
         Channel Intermediaries
     Merchant Wholesalers
        Full-service
           General-merchandise
           Specialty-merchandise
        Limited-service
           Rack jobbers
           Cash & carry
           Drop shippers
           Truck jobbers