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CHAPTER 4
DR. M. ASIF HASAN
ENSURING YOUR MARKET:
Market Survey and Research
Though it may not be possible to
eliminate the risk or guarantee the
success of a project,
DR. M. ASIF HASAN
Market Survey and Research is a tool
whose intelligent and systematic use
can reduce risk and improve the
possibility of success of a project
-- Markets are becoming increasingly
dynamic and competitive,
DR. M. ASIF HASAN
their successful exploitation calls for
greater investment and more frequent
innovations
-- Thus, instead of a hasty decision to
start a venture,
DR. M. ASIF HASAN
it is advisable that detailed market
survey is undertaken
to understand the market and check
feasibility of marketing your products
Market Survey and Research may be defined
as:
DR. M. ASIF HASAN
an objective and systematic collection,
reading, analysis, interpretation and
interaction of existing or potential markets,
marketing strategies, products or services
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