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picture1_Digital Marketing Templates Ppt 67516 | Pro D I  Eddy Jusuf Sp Si Kom


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File: Digital Marketing Templates Ppt 67516 | Pro D I Eddy Jusuf Sp Si Kom
contents of book 1 e business basics 2 e business architecture 3 web based applications 4 social media based platforms 5 email based applications 6 communication technology platforms 7 security ...

icon picture PPTX Filetype Power Point PPTX | Posted on 28 Aug 2022 | 3 years ago
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    Contents of Book
    1. E Business: Basics
    2. E Business Architecture
    3. Web Based Applications
    4. Social Media Based Platforms
    5. Email Based Applications
    6. Communication Technology Platforms
    7. Security Systems 
    8. Digital Financial Transaction
    9. Electronic Marketing and other e Business Activities
    10.Electronic Service
    1. E Business: Basics
    • Whyte (2001) defines e business as “virtually every electronic 
    trading and support activity a business can undertake”. It includes 
    various aspects of business activities, such e-marketing, e-retailing 
    in which e-commerce included inside the e business. 
    • Another definition says “Electronic business (e-business) refers to 
    the use of the Web, Internet, intranets, extranets or some 
    combination thereof to conduct business” (
    https://www.techopedia.com).
    • Basic Concepts (E business concerns with business models, 
    revenue models, buying and selling activities, cost,  as well as 
    security)
   2. E Business Architecture
   • E business runs well when the architecture underlying the 
    network system is reliable and safe. The network system 
    decides the smoothness of the business transaction 
    conducted by the company that run the e business. The 
    following matters are the main components that construct 
    the e business architecture: Personal Computer,  
   • Server, Internet, Transmission Control Protocol (TCP) and 
    Internet Protocol (IP), Local Area Network and Wide Area 
    Network, Internet Service Provider, Directory Services, 
    Server software, Middleware, Web applications and 
    Transaction processing
    3. Web Based Applications
    When discussing web based applications, there are several concepts relating to this 
    matters :
      • World Wide Web (WWW): World Wide Web is a technology invented in 1990s that enables us to see, 
       read and jump from one web page to another pages using what is called hypertext. Hypertext is a text 
       that has a link  to connect from one page to another page
      • Domain Name System (DNS) : Domain name system (DNS) is a system developed by the Sun 
       Microsystem with the aim at grouping computers based on each domain name by using letters so that 
       each computer enables to send the email to other computers correctly
      • Hypertext Markup Language (HTML): Hypertext Markup Language (HTML) is a language used to 
       give instructions to the browser to display texts, pictures, graphs and voice in computer screen
      • Browser: Browser works by contacting the server of which the WWW pages reside in the server
      • Hyperlink: Hyperlink is a link that connect one page to other pages in WWW
      • Universal Resource Locator (URL): Universal Resource Locator (URL) functions to activate 
       documents from the remote servers
      • Host Server: Host server is  a server where the documents that we display in our computer screen 
       originate
     4. Social Media Based Platforms
  The social media platforms  used in E Business in terms of more specific goal, namely as an electronic 
  marketing. Social media now is very popular because people can contact and communicate easily as well 
  exchange of information.
  • Svetlana and Philip (2012) formulate differences between the use of web sites and social media, 
   especially Facebook for the marketing activities as follows.
    1. People uses a web site because the web is the online home of brand. The use Facebook as a marketing media 
      because it has millions of members worldwide. Thus the consumers are easily connect with the brands while they 
      are online.
    2. A web site is a place for the company to display all contents relating to products or services they offer to 
      consumers. Facebook’s strength is to be able to show the brands liked by a consumer then other people (the 
      consumer friends) can see it through news feed.
    3. The web is easily found from its URL and no need to log in and register. This makes consumers easy to find it 
      through search engines. Since Facebook owns the users’ personal data then the marketer can more easily   
      determine the target market pursuant to the Facebook users’ needs.
    4. A company possesses the contents and has an authority to display to consumers. To display a product in Facebook 
      simply put it in Facebook page available for the users and it is more easily to update the information.
    5. A brand web site can reach consumers all of over the world. Facebook enables the marketer to interact directly with 
      the users when offering their products.
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