INDEX
                    
 •      Acknowledgement,
 •
         Bettman’s Life,
 •
         Introduction,
 •
         Methods for analyzing consumer
         information  processing model,
 •
         Bettman’s model diagram,
 •
         Conclusion,
     Bettman’s information-
        processing model
                      
          James R. Bettman
           Bettman’s Life
 •
  Teaching / Research Interests:
 •
   Consumer Behavior, Decision Making, Emotion and 
 Choice.
 •
   James R. Batman is Burlington Industries Professor of 
 Business Administration at the Fuqua School of Business 
 and Professor of Psychology at Duke University.
 •
   Prior to coming to Duke, he taught at the UCLA Graduate 
 School of Management.  He received both his BA 
 (mathematics-economics) and his PhD (administrative 
 sciences) from Yale University.  His teaching interests are 
 in consumer behavior. 
 •
  Education:
 BA        1965   Yale University, Mathematics Economics
 M.Phil.  1969   Yale University, Administrative Sciences
 Ph.D.     1969   Yale University, Administrative Sciences
 (Dissertation:  Behavioral Simulation Models in Marketing 
 Systems; Advisor: Gerrit Wolf)
  
 •
  Employment:
 7/83‑present  Burlington Industries Professor,
 Fuqua School of Business, Duke University
 Also secondary appointments as Professor of Psychology: 
 Social and Health Sciences and Professor of Psychological 
 and Brain Sciences; Professor of Psychology and 
 Neuroscience, Duke University.
           INTRODUCTION
  •
  It is one of the several models of consumer behavior, 
  which subscribes to a distinctly cognitive and information-
  processing point of view. 
  •
  In this model, the consumer is portrayed as possessing a 
  limited capacity for processing information.