New Product Development Process
                                                         Concept           Marketing 
                    Idea               Idea              Concept           Marketing 
                     Idea               Idea          Development           strategy 
                 generation          screening        Development           strategy 
                 generation          screening          & testing        development
                                                        & testing        development
                   Business           Product              Test 
                   Business           Product              Test          Commercialization
                   analysis        development          marketing         Commercialization
                   analysis         development         marketing
           New Product Development Process
              The systematic 
              search for new 
              product ideas.
                                                         Concept           Marketing 
                    Idea               Idea              Concept           Marketing 
                     Idea               Idea          Development           strategy 
                 generation          screening        Development           strategy 
                 generation          screening          & testing        development
                                                        & testing        development
                   Business           Product              Test 
                   Business           Product              Test          Commercialization
                   analysis        development          marketing         Commercialization
                   analysis         development         marketing
           New Product Development Process
                             Screening new-product 
                             ideas in order to spot 
                             good ideas and drop poor 
                             ones as soon as possible.
                                                         Concept           Marketing 
                    Idea               Idea              Concept           Marketing 
                     Idea               Idea          Development           strategy 
                 generation          screening        Development           strategy 
                 generation          screening          & testing        development
                                                        & testing        development
                   Business           Product              Test 
                   Business           Product              Test          Commercialization
                   analysis        development          marketing         Commercialization
                   analysis         development         marketing
           New Product Development Process
                                    Development an attractive idea into a product 
                                    concept which provides more detailed stated in 
                                    meaningful consumer terms. Then test new-
                                    product concepts with  a group of target 
                                    consumers to find out if the concepts have strong 
                                    consumer appeal. 
                                                         Concept           Marketing 
                    Idea               Idea              Concept           Marketing 
                     Idea               Idea          Development           strategy 
                 generation          screening        Development           strategy 
                 generation          screening          & testing        development
                                                        & testing        development
                   Business           Product              Test 
                   Business           Product              Test          Commercialization
                   analysis        development          marketing         Commercialization
                   analysis         development         marketing
           New Product Development Process
                                                                   Designing an initial 
                                                                   marketing strategy for 
                                                                   a new product based 
                                                                   on the product 
                                                                   concept.
                                                         Concept           Marketing 
                    Idea               Idea              Concept           Marketing 
                     Idea               Idea          Development           strategy 
                 generation          screening        Development           strategy 
                 generation          screening          & testing        development
                                                        & testing        development
                   Business           Product              Test 
                   Business           Product              Test          Commercialization
                   analysis        development          marketing         Commercialization
                   analysis         development         marketing