325x Filetype PPTX File size 0.29 MB Source: fac.ksu.edu.sa
Green
Marketing
420 MKT
Green Marketing
- Definition
- Environmental and Ecological Marketing
- Green MKT Phases
- GM Mix
- Reasons of Adopting GM
Green Marketing
- In 2007, American worries about global warming 84%.
- Volvo, has been climate –neutral since 2005 (Sweden)
- Nike : 2011
- Xerox: reduce greenhouse gas emissions 10%, 2012
- Google installed solar panels on its roof, for natural
light.
1 - 5
Green Marketing
Common Terms:
Phosphate free, Recyclable, Refillable, Ozone
Friendly, Environmentally,
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