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PERTEMUAN 11
Dr Wilhelmus Hary Susilo 2019 08/28/2022 2
Modul 11
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The Term and Phenomenon of
the RM and The General
Marketing Theory
The relational concept is not new for the
commercial practices (Gummesson, 2008).
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The definition by
Gummensson, 2008
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Paradigm status of RM
Theory
Fist Part
RM: RELATIOSHIP MARKETING (the term
by Barry, 1983):
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