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 What  are  the  steps  in  marketing 
 research?
 There  are  six  broad  stages  in  the 
 marketing research process. 
 Stage 1 Problem Definition
 Stage 2 Research Approach Developed
 Stage 3 Research Design Developed
 Stage 4 Fieldwork or Data Collected
 Stage 5 Data Preparation and Analysis
 Stage  6  Report  Preparations  and 
 Presentation
 For defining the research problem in 
 marketing   research,   it  requires 
 collection  and  analysis  of  published 
 information   which    are    readily 
 available,  interviews  with  experts 
 from   industry   and    rounds   of 
 discussions with the decision makers. 
 Once the research problem is defined, 
 then  the  selection,  adaptation  and 
 development of a framework based on 
 existing theory are done. This is called 
 the research approach.
 After the approach is decided, as part 
 of   the  research  design  research 
 questions is set, research hypotheses 
 are formed, variables to be measures 
 is  defined and appropriate scales for 
 measuring the variables is designed. 
 Then  the  data  for  the  marketing 
 research  project  is  collected  either 
 from the primary source or secondary 
 source. 
 Once the data has been collected, its 
 verification,    editing,     coding     and 
 transcription are done and it is called 
 data     preparation.      After    it   the 
 appropriate  tools  and  techniques  for 
 the analysis of data is employed. 
 Then  finally,  findings  of  the  entire 
 project  is  documented  in  a  written 
 report   which  is  known  as  the 
 marketing research report that ideally 
 includes introduction to the research 
 problem, review of literature, research 
 design, analysis and findings etc. 
 So, these are the major steps involved 
 in  marketing  research.  The  feature 
 that  is  common  for  all  forms  of 
 marketing  research  is  basically  the 
 systematic  enquiry  of  the  study  and 
 the  steps  in  marketing  research 
 ensures it.