INTRODUCTION :                                    2
                Communication can best be summarized as the transmission of a message from a sender to a receiver in an understandable manner. The 
                 importance of effective communication is immeasurable in the world of business and in personal life. From a business perspective, 
                 effective communication is an absolute must, because it commonly accounts for the difference between success and failure or profit and 
                 loss. It has become clear that effective business communication is critical to the successful operation of modern enterprise. Every business 
                 person needs to understand the fundamentals of effective communication.
                We know that communication is a process of transmitting and receiving messages (verbal and non-verbal). Communication is a 
                 dialogue not a monologue. So, a communication is said to be effective only if it brings the desired response from the receiver.
                The communication process is the guide toward realizing effective communication. It is through the communication process that the 
                 sharing of a common meaning between the sender and the receiver takes place. Individuals that follow the communication process will 
                 have the opportunity to become more productive in every aspect of their profession. Effective communication leads to understanding.
                The communication process is made up of key components. Those components include encoding, medium of transmission, decoding, and 
                 feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The 
                 communication process begins with the sender and ends with the receiver.
                      COMPONENTS OF COMMUNICATION
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                                         1. Context
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               Communication is affected by the context in which it takes place. This context may be physical, social, chronological or cultural. Every 
                communication proceeds with context. The sender chooses the message to communicate within a context.
               This is the setting and situation in which communication takes place. Like noise, context can have an impact on the successful exchange 
                of information. It may have a physical, social, or cultural aspect to it. In a private conversation with a trusted friend, you would share 
                more personal information or details about your weekend or vacation, for example, than in a conversation with a work colleague or in a 
                meeting.
               Context is a very broad field that consists different aspects. One aspect is country, culture and organization. Every organization, 
                culture and country communicate information in their own way (context.)
               Another aspect of context is external stimulus. The sources of external stimulus includes; meeting, letter, memo, telephone call, fax, note, 
                email and even a casual conversation. This external stimuli motivates you to respond and this response may be oral or written.
               Internal stimuli is another aspect of communication. Internal Stimuli includes; Your opinion, attitude, likes, dis-likes, emotions, 
                experience, education and confidence. These all have multifaceted influence on the way you communicate you ideas.
               A sender can communicate his ideas effectively by considering all aspects of context mentioned above.
                                                 2. Sender / Encoder :
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                    Sender / Encoder is a person who sends the message. A sender makes use of symbols (words or graphic or visual aids) to convey the 
                     message and produce the required response. For instance - a training manager conducting training for new batch of employees. Sender 
                     may be an individual or a group or an organization
                     The views, background, approach, skills, competencies, and knowledge of the sender have a great impact on the message. The verbal and 
                     non verbal symbols chosen are essential in ascertaining interpretation of the message by the recipient in the same terms as intended by the 
                     sender.
                    The communication process begins with the sender, who is also called the communicator or source. The sender has some kind of 
                     information—a command, request, question, or idea—that he or she wants to present to others. For that message to be received, the 
                     sender must first encode the message in a form that can be understood, such as by the use of a common language or industry jargon, and 
                     then transmit it.
                    The sender is an individual, group, or organization who initiates the communication. This source is initially responsible for the success of 
                     the message. The sender's experiences, attitudes, knowledge, skill, perceptions, and culture influence the message. "The written words, 
                     spoken words, and nonverbal language selected are paramount in ensuring the receiver interprets the message as intended by the sender" 
                     (Burnett & Dollar, 1989). All communication begins with the sender.
                                        3. Message                                      6
            Message is a key idea that the sender wants to communicate. It is a sign that elicits the response of recipient. Communication process 
             begins with deciding about the message to be conveyed
            It is the idea, information, view, fact, feeling, etc. that is generated by the sender and is then intended to be communicated further.
            The message or content is the information that the sender wants to relay to the receiver. Additional subtext can be conveyed through body 
             language and tone of voice. Put all three elements together—sender, receiver, and message—and you have the communication process at 
             its most basic.. It must be ensured that the main objective of the message is clear.
            After encoding the sender gets a message that can be transmitted to the receiver. The message can be oral, written, symbolic or nonverbal. 
             For example, when people talk, speech is the message; when people write a letter, the words and sentences are the message; when people 
             cries, the crying is the message.