184x Filetype PPTX File size 0.12 MB Source: www.cabarrus.k12.nc.us
Marketing Mix Every plan will be different because every business is different. Decisions about the Marketing Mix – 4 P’s – is the foundation of a marketing plan. Answers to these questions will be a guide to developing the actual Marketing Plan and Action Plans. Product Decisions Quantity? Sizes? Packaging? Warranty? Design and Image? Logo/Slogan? Price Decisions Cost of goods to produce? Markup? Profit Margin? Break-Even Point? List price Vs. Selling Price? Comparison with competitors? Place Decisions How/Where products will be sold? Distribution & Logistics? Warehousing? Inventory? Order Processing? Delivery of Product? Promotion Decisions Advertising? Sales Promotions? Reward Programs? Special Events? Public Relations? Customer Service/Return Policies?
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