337x Filetype PPTX File size 0.12 MB Source: www.cabarrus.k12.nc.us
Marketing Mix
Every plan will be different because
every business is different.
Decisions about the Marketing Mix – 4 P’s
– is the foundation of a marketing plan.
Answers to these questions will be a
guide to developing the actual Marketing
Plan and Action Plans.
Product Decisions
Quantity?
Sizes?
Packaging?
Warranty?
Design and Image?
Logo/Slogan?
Price Decisions
Cost of goods to produce?
Markup?
Profit Margin?
Break-Even Point?
List price Vs. Selling Price?
Comparison with competitors?
Place Decisions
How/Where products will be sold?
Distribution & Logistics?
Warehousing?
Inventory?
Order Processing?
Delivery of Product?
Promotion Decisions
Advertising?
Sales Promotions?
Reward Programs?
Special Events?
Public Relations?
Customer Service/Return Policies?
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