Corporate 
     Communications
   Corporate communications refers to the way 
     in   which    businesses     and    organizations 
     communicate with internal and external various 
     audiences. These audiences commonly include:
    Customers and potential customers
    Employees
    Key stakeholders (such as the C-Suite and 
     investors)
    The media and general public
    Government agencies and other third-party 
     regulators
   Corporate  communications  can  take  many 
     forms  depending  on  the  audience  that  is 
     being addressed. Ultimately, an organization’s 
     communication strategy will typically consist 
     of written word (internal and external reports, 
     advertisements,  website  copy,  promotional 
     materials,  email,  memos,  press  releases), 
     spoken  word  (meetings,  press  conferences, 
     interviews,     video),     and      non-spoken 
     communication  (photographs,  illustrations, 
     infographics, general branding).
     Role of Knowledge Managers 
     understanding the Functions of a 
     Communications/PR  Department
       In       most         organizations,          the 
       communications             department           is 
       responsible for overseeing a wide range 
       of communications activities. One of the 
       simplest  ways  of  understanding  these 
       different  activities  is  to  group  them 
       according  to  the  role  that  they  play 
       within an organization
     Media and Public Relations
   This refers to the way in which a company or 
     organization communicates with the general public, 
     including the media, by:
    Organizing news conferences, product launches, and 
     interviews,  and  creating  materials  (banners,  flyers, 
     etc.) for such events
    Writing and distributing press releases to the media to 
     garner coverage
    Monitoring the news for mentions of the organization, 
     its product, and key employees such as stakeholders 
     and members of management
    Devising a plan to address unfavorable press 
     coverage or misinformation 
    Forms of corporate communications 
     email communications 
    Brochures
    Flyers
    Newsletters
    Website copy
    Social Media strategy
    Surveys
    News summaries
    Interviews