Marketing
                   Test Utilization One-Page Overview Promotion 
           1 On November 1st the post across social media featured the Test Utilization one-page overview which 
                   is available for download on the Resources tab of Accumen.com. The overview is “gated” so we can 
                   capture any leads and contact individuals who download this material. For internal use, this is 
                   located on BOX Marketing_Public > 2017 > Content > Test Utilization.
                   Dr. Irwin Gross’ Webinar Promotion
           2 This post promoted the registration link for Dr. Irwin Gross’ webinar presentation which took place on 
                   November 8th during Patient Blood Management Awareness Week. This was promoted across all 
                   social channels.  
                   Test Utilization Infographic
           3 This post focused on Test Utilization Management and provided insights from participants in the 
                   16th Annual National Hospital/Health System Laboratory and Outreach Survey on the status of 
                   current practices and the maturation point for test utilization management programs. This information 
                   is shared in an infographic format which is available for download on Accumen.com Resources. 
                    
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            2
            Marketing
                   Patient Blood Management Awareness Week- Nov 6-10 
          4 Accumen celebrated Patient Blood Management Awareness Week! The week was kicked off with a 
                   post dedicated to educating patients and healthcare professionals about patient blood 
                   management.  In an afternoon post, we continued to promote a webinar planned for November 8th 
                   which was presented by Dr. Irwin Gross. 
                   Kick-off of PBM Team Featured Members Paired with Key Messages Day 1: Dr. Irwin Gross 
          5 This post kicked-off the celebration of the PBM team through a post and snackable that featured Dr. 
                   Irwin Gross as an advocate of better patient care through patient blood management.  We 
                   continued to promote webinar participation in anticipation of the Wednesday afternoon event too.
                   First Accumen Branded Webinar Took Place!!! 
          6 This post featured the webinar event which was presented 11/8 by Dr. Irwin Gross. The webinar 
                   promoted care of the surgical patient through a PBM perspective.  
                   PBM Team Featured Members Paired with Key Messages: Day 2 Joe Thomas 
          7 The PBM team feature focused on Joe Thomas and raised awareness of the opportunity to 
                   increase patient safety and reduce over-transfusion of blood by implementing a comprehensive 
                   patient blood management program.
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            3
        Marketing
            PBM Team Feature Paired with Key Messages Day 3, Part 1: Shylah Quast 
      8 This post featured Shylah Quast in the spotlight and promoted comprehensive patient blood 
            management programs as “patient-centric” and not “transfusion centric.”  
            PBM Team Feature Paired with Key Messages Day 3, Part 2: Melanie Jorgenson
      9 Melanie Jorgenson was also featured to promote the opportunity for Accumen to partner with 
            hospitals and health systems to ensure that avoidable transfusions are minimized to reduce 
            adverse events and contribute to better patient care.
             
            PBM Team Highlight with Key Messages Day 4, Part 1: Julie Navarro
    10 Friday, November 10th concluded the celebration of Patient Blood Management Awareness 
            Week.  In the first post, we introduced Julie  Navarro and related that Accumen continues to 
            make a positive impact in PBM efforts which are growing exponentially in response to the fact 
            60% of transfusion are unnecessary or avoidable.   
            PBM Team Highlight with Key Messages Day 4, Part 2: Gail Heflin 
   11 This post provided an opportunity to “Meet Gail Heflin” and shared a corresponding message 
            that Accumen’s PBM team partners to implement cost containment strategies for blood 
            acquisition and transfusion-associated costs that make up $30 billion dollars a year across US 
            hospitals and health systems.                                                                      4
                                  Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.
            Marketing
                   Accumen Performance Suite™ Promotion 
      12 This post continued to promote the APS™ solution providing information and insights on how 
                   this technology improves patient safety and solves the interoperability of EMRs in the clinical 
                   laboratory. This was posted across all social media sites with a Snackable and linked back to 
                   our Laboratory Technology page. 
                   Tom Fountain New Hire Press Release Promotion
      13 This post included distribution of a press release focused around our newest hire, Tom 
                   Fountain. The press release was distributed across all media channels and encompasses our 
                   APS™ messaging along with the capabilities and experience Tom will bring to the Accumen 
                   team. The release is live on the Accumen News Section.
                   Test Utilization Management 
      14 This post featured content centered around our Test Utilization Management solution which 
                   included a Snackable. It provided information regarding the fact that more testing does not 
                   always lead to BETTER patient care. This linked to our Test Utilization Management page on 
                   the Accumen website and posted across all channels.
                    
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            5
            Marketing
                      American Hospital Association Executive Forum Sponsorship
        15 This post promoted our presence at the American Hospital Association (AHA) Executive Forum: 
                      Advancing Affordable Health Care on December 4-5th. Accumen is a sponsor to a private dinner 
                      on December 4th. This linked to the AHA Brochure for all of the event details.
                      Jeff Myers Presenting at G2 Lab Leadership Summit 
        16 The week’s posts concluded with a “save the date” promotion of Jeff Myers’ faculty participation 
                      at the G2 Lab Leadership Summit where he will be presenting at an event with the theme 
                      “Practical Strategies for Maximizing Revenue under the Latest Billing and Reimbursement 
                      Guidelines for 2018.” This linked to the G2 Lab Leadership Summit event details. 
                      G2 Lab Leadership Summit Presence 
        17 On Monday, we promoted our presence at the G2 Intelligence Lab Leadership Summit in 
                      Atlanta on December 8th. This post included a press release and a snackable which was 
                      issued across all social channels. Jeff Myers will be facilitating a morning and afternoon 
                      session at the event and provide an overview of the current and future state of clinical 
                      laboratory reimbursement. In the afternoon, he will look at the future state of clinical 
                      laboratories and provide insight on the opportunity that exists for the sale of clinical laboratory 
                      outreach programs. The press release is now available on the Accumen News Section. 
                                                         Proprietary & Confidential © Accumen 2017. Materials may not be copied or distributed.                                            6