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. d e v r Learning Objectives e Learning Objectives s e r s t h g i r l l A . c After studying the chapter, you should be able to: n I , s e i n Explain why effective communication helps an a p m o organization gain a competitive advantage. C l l i H - w Describe the communication process, and explain a r G c M the role of perception in communication. e h T © Describe the communication networks that exist in l a i r e t groups and teams. a m r e h Explain how advances in technology have given t o ; l l a managers new options for managing H - e c i t communications. n e r P / n Describe important communication skills. o s r a e P © l a i r e t 11-2 a m e m o S . d e v r Communication and Management e Communication and Management s e r s t h g i r l l A . c n Communication I , s e i n a p The sharing of information between two or more m o C l l i individuals or groups to reach a common H - w a r G understanding. c M e h T © Importance of Good Communication l a i r e t a m Increased efficiency in new technologies and skills r e h t o ; l l Improved quality of products and services a H - e c i t n Increased responsiveness to customers e r P / n o s r a More innovation through communication e P © l a i r e t 11-3 a m e m o S . d e v r The Communication Process e The Communication Process s e r s t h g i r l l A . c n I Phases of the Communication Process: , s e i n a p m Transmission phase in which information is o C l l i H - w shared by two or more people. a r G c M e h Hope he likes the funny T Feedback phase in © l birthday card & gift card a i r e t which a common that I got him… a m r e h t understanding is o ; l l a H - e c assured. i t n e r P / n o s r a e P © l a i r e t 11-4 a m e m o S . d e v r The Communication Process e The Communication Process s e r s t h g i r l l A . c n I Phases of the Communication Process: , s e i n a p m Transmission phase: information is shared. o C l l i H - w a r Feedback phase: a common understanding G c M e h T is assured. © l a i r e t a Sender must decide what information to share m r e h t o and encodes the message into language. ; l l a H - e c i t n Noise: anything harming the communication e r P / n o s r process. a e P © l a i r e t 11-5 a m e m o S . d The Communication Process e The Communication Process v r e s e r s t Transmission Phase h g i r l l A Initial Message Encoding Channel/ Decoding by . c n I Medium Person #2 , s e i n (Receiver) a p m o C l l Person #1 Receiver i H - w formulates initial Noise formulates a r G c message feedback M e h T message © l a i r e t Decoded by Person Channel/ Encoding Feedback a m r #1 (sender of Message e Medium h t o ; original message; l l a H - now receiver) e c i t n e r P / Feedback Phase n o s r a e P E X H I B I T 11-1 © E X H I B I T 11-1 l a i r e t 11-6 a m e m o S
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