Explain the nature of effective written 
              communications 
   Two main classifications of written communication are in business
   - Internal written business communication involves employers and 
    employees at all levels of the company. 
   - External written communication involves clients, independent 
    contractors, industry colleagues and other individuals not working 
    directly for the company. 
   - Modern examples may extend to text messaging, social networking 
    posts and multimedia business presentations.
    The three main types of written communication in 
    business include business letters, memoranda and reports. 
    • Business letters can help promote the business image by 
    communicating with the outside world. 
    • Memoranda (memo) are mainly used by employers and employees to 
    communicate information about current projects, changes in business 
    procedures or other internal topics. 
     • Business letters and memoranda can be used to confirm in writing what has 
      been agreed upon verbally. 
    • Reports help communicate new information, analysis of data or 
    research or recommendations for future decisions.
    Modern examples may extend to text messaging, social 
    networking posts and multimedia business presentations.
    • Email has become a common form of written communication in 
    business because of its rapid delivery, ease of use and ability to reach 
    large audiences. 
    • The storage of business email has become increasingly important as 
    email has become “equally admissible” in court as formal paper 
    documents. 
    • As email communication continues to grow as a form of written 
    business communication, companies are increasingly looking to 
    outside sources for assistance in email management.
    Characteristics of effective written communication.
    Knowing the 5 Cs of business writing can help you write effectively. Your 
    correspondence should be:
    • Clear: Make sure your purpose and intent is clear to the reader. Understand your 
    audience.
    • Concise: Make sure are not too wordy. Keep all communication concise and to the 
    point
    • Courteous: Address the reader politely. Use expressions such as: “please and thank 
    you”.
    • Complete: Include all the information the reader needs to have.
    • Correct: Edit and proofread so that it has no grammar, spelling and punctuation error.
          Criteria used to determine the 
          appropriate format for 
          professional writing
          Typically, for Essays & Reports, You …                  Typically, for Letters, Emails, Memos, 
                                                                  You …
          • Similarities                                          • Similarities
              • Use an easy-to-read font, such as Times New          • Use an easy-to-read font, such as Times New Roman 
                Roman or Arial.                                        or Arial.
                                                                     • Use an easy-to-read type size—10 or 12 point is 
              • Use an easy-to-read type size—10 or 12 point 
                                                                       standard.
                is standard.                                      • Differences
          • Differences                                              • Single-space.
              • Double-space.                                        • Start each line at the left margin. This is called block 
              • Indent the first line of each paragraph 5              style.
              • spaces.                                              • Use blank lines to separate paragraphs.
                                                                     • Use conventional paragraphs AND bulleted lists, 
              • Don’t insert blank lines between paragraphs.
                                                                       headings/subheadings, tables, charts, etc. to make 
              • Use conventional paragraphs.                           information easy to find and to read.