Why learn about public speaking in 
           business?
       Effective Public Speaking
     Learning Outcomes: Effective Public Speaking 
     7.1Identify key principles of effective public speaking
       7.1.1 Discuss key characteristics of public speaking
       7.1.2 Discuss the importance of public speaking in a business setting
       7.1.3 Identify various audience needs and expectations that can be 
       addressed by a speech
       7.1.4 Identify the five steps of developing an effective speech
          What is Public Speaking?
           Public speaking is, simply, an oral presentation or speech delivered to a live 
           audience. It is generally a formal or staged event, although impromptu 
           speeches are a common occurrence—and they can be a defining career 
           moment.
           Examples: 
           •  attending a client meeting and being asked to explain a procedural or 
              technical point
           •  attending a management meeting and being called upon to defend your 
              recommendations through research and analysis that you have 
              conducted. 
     What is Public Speaking?
     Nine Characteristics of Effective Public Speakers:
     1. Confidence
     2. Passion
     3. Practice
     4. Speak Naturally
     5. Authenticity 
     6. Keep it Short and Sweet
     7. Connect With Your Audience
     8. Paint a Picture Through Storytelling
     9. Repetition