How do we pitch our idea?                                                                                                   Entrepreneurship 
                                                                                                                                   Characteristics:
       Objective:                                                                                                                  •  Planning
       To enable learners to plan and deliver a pitch for their enterprise.                                                        •  Working with Others
                                                                                                                                   •  Presentation 
       Introduction:                                                                                                               •  Communication
       This activity should provide learners with an opportunity to draw on their                                                  •  Competitiveness
       previous learning to plan a ‘fun’ pitch event for their business. The activity could                                        Curriculum Links:
       include decorating the classroom, making presentations and / or include a launch                                            •  WBQ
       party.                                                                                                                      •   EES
       Activity:                                                                                                                   Provided Resources:
       1. Using the Pitch Planner, teams plan their launch day and allocate team roles                                             •  Pitch Planner 
           and responsibilities.                                                                                                   •  Business Worksheet
       2. Each team decorates an allocated space / display area for the launch of their 
           business.
       3. Each team makes a product launch speech / presentation, using materials                                                  Other Resources:
           created in previous activities.                                                                                         •  Items for launch day 
       4. Speeches / presentations could be judged by the class or invited guests. If so,                                          •  ICT 
           you will need to draft a letter of invitation and create scoring sheets. Will you                                       •  Art materials 
           provide refreshments?                                                                                                   Learning Outcome:
       5. Learners record their launch event using Business Worksheet.                                                             Learners are able to 
                                                                                                                                   work together as a 
                                                                                                                                   team and have 
                                                                                                                                   developed planning 
       Plenary:                                                                                                                    and communication 
       Learners’ achievements are recognised and celebrated.                                                                       skills.
     Lesson Plan
     How do we pitch our idea?                                                TOP TEN TIPS
     Pitch Planner
      When planning your pitch, your team should            1. Be Yourself: This is YOUR chance– your views, 
      consider:                                             what you think, what are the benefits?
                                                            2. Eye contact: Making regular eye contact with 
      • Do you need to create a timetable? E.g. what        the audience will maintain their interest.
        time will it start, what time do you need to be     3. Structure your talk: A clear outline or framework 
        there to organise, what will happen and when?       will assist you in remembering what you want to 
      • Will you have an area for storyboards/marketing     say and assist your audience in understanding 
        materials/handouts?                                 your message. Make sure it has a clear beginning, 
      • Will you have a team outfit/uniform?                middle and end:
                                                            • Opening –A strong start really helps you to hook 
      Responsibilities:                                     the audience. Issue a challenge, make a joke, ask 
      Who will be responsible for what?                     a question.
      Will everyone in your team do a little of             • Body – have three key points to your talk
      everything, or will                                   • Conclusion – finish confidently and with 
      you allocate specific roles to everyone in your       conviction – your audience will remember best 
      team?                                                 what they hear last.
                                                            4. Keep it simple: Tailor your speech to your 
      Pitching Your Ideas                                   audience.
      Introduce team members and announce                  5. Remember the power of the Pause: In speaking 
        company name.                                       the power of silence can  add to the impact of your 
      Briefly describe the product/service (could show     talk. Taking a deep breath is more effective than 
        drawings/design boards).                            “um” or “er”
      Summarise activities undertaken by the team.         6. Speak from the heart and with enthusiasm: 
      Where your ideas came from                           show your passion. Be excited about your 
      Who you think your customers will be                 message, bring it alive.
      Who your competitors are                             7. Animation, use your voice (vary pitch, pace, 
      How the product/service will be sold                 pause and volume) and body (gestures) to 
      How much the product/service will cost the           enhance performance
        company and how much it will cost the               8. Keep to time –Know your time limit and don’t 
        customer to buy                                     overrun: give your talk/make your point(s).
    Help Card                                               9. Speak Up! and Speak Out! Elevate your voice. 
      Future Opportunities (other ideas)
      Close presentation and thank audience/panel.         Project your voice so the audience can hear.
                                                            10. Rehearse: Practice. Practice. Practice. – Try out 
                                                            your speech in front of the group. Remember 
                                                            experience is everything– always say YES! to a 
                                                            speaking opportunity
    How do we pitch our idea?
    Business Worksheet
    How were team roles allocated?
    How did you decide on what to include in your pitch?
    Which parts of your pitch do you think were most effective? Why?
   Worksheet