European Cities  Tourism                         
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                   
                                                  Proposal for a questionnaire design for tourism visitor 
                                                  surveys in European cities 
                                                   
                                                  developed by  
                                                   
                                                  European Cities Tourism 
                                                  Research and Statistics Working Group 
                                                   
                                                  European Cities Tourism 
                                                  2st Edition – Version 2004-07-09 
                                                   
                                                   
                                                   
                                                   1999-2004 
                                                  European Cities Tourism 
                                                   
                
                                                                                                            1
               European Cities  Tourism                         
                
                               Proposal for a questionnaire design for tourism visitor surveys 
                                                     in European cities 
                
               Proposal for a questionnaire design in visitor surveys in European city tourism studies developed by the 
               Research and Statistics Working Group of European Cities Tourism. 
                
                
               This document can be downloaded from http://www.europeancitiestourism.com 
                
               Production and distribution: 
               Austrian Society for Applied Research in Tourism (ASART) 
                
               c/o    Institute for Tourism and Leisure Studies 
                      Vienna University of Economics and Business Administration 
                
                Augasse 2-6 
                1090 Vienna 
                Austria 
                
                
                                                                                                            2
               European Cities  Tourism                         
               Content 
               1 INTRODUCTION............................................................................................................................ 5 
               2 BACKGROUND AND OBJECTIVES............................................................................................. 6 
               3 IMPORTANT PRE-SURVEY CONSIDERATIONS........................................................................ 7 
                  Resources........................................................................................................................................................... 7 
                  Expectations....................................................................................................................................................... 7 
                  The brief............................................................................................................................................................. 7 
                  Questions............................................................................................................................................................ 7 
                  Management....................................................................................................................................................... 7 
               4 SURVEY METHODOLOGY........................................................................................................... 8 
               4.1 Interviews................................................................................................................................................ 8 
                  Number of interviews......................................................................................................................................... 8 
                  Quotas................................................................................................................................................................ 9 
                  Restrictions......................................................................................................................................................... 9 
                  Interviewing Schedule........................................................................................................................................ 9 
               4.2     Survey Planning & Supervision........................................................................................................... 10 
                  Shifts ................................................................................................................................................................ 10 
                  Monitoring against targets................................................................................................................................ 10 
                  The interviewers............................................................................................................................................... 11 
                  Location of interviews...................................................................................................................................... 12 
                  Fieldwork Schedule.......................................................................................................................................... 13 
               4.3 The Questionnaire................................................................................................................................ 13 
                  Length.............................................................................................................................................................. 13 
                  Pilot Interviews ................................................................................................................................................ 13 
                  Respondents’ personal details and 10% check-back........................................................................................ 13 
                  Show cards....................................................................................................................................................... 13 
                  Multiple choice core questions......................................................................................................................... 13 
               5 DATA ENTRY AND CODING...................................................................................................... 15 
               5.1 Prerequisites for comparative analysis............................................................................................... 15 
               5.2 Coding Plan........................................................................................................................................... 16 
               6 SAMPLE QUESTIONNAIRES..................................................................................................... 39 
               6.1 English................................................................................................................................................... 40 
               6.2 German.................................................................................................................................................. 47 
               6.3 French.................................................................................................................................................... 54 
               6.4 Spanish................................................................................................................................................... 61 
               6.5 Danish.................................................................................................................................................... 68 
               6.6 Japanese................................................................................................................................................. 75 
               6.7 Dutch...................................................................................................................................................... 76 
                                                                                                            3
               European Cities  Tourism                         
               6.8 Hungarian.............................................................................................................................................. 83 
               6.9 Swedish.................................................................................................................................................. 90 
               6.10 Italian..................................................................................................................................................... 91 
               7 DEFINITIONS............................................................................................................................... 98 
               8    APPENDIX 1 – GLOSSARY OF TERMS..................................................................................... 99 
               9    APPENDIX 2 – MONITORY RECORD FORM............................................................................. 97 
                
                                                                                                            4