Ambiente & Sociedade
                                                                                                ISSN: 1414-753X
                                                                                                revista@nepam.unicamp.br
                                                                                                Associação Nacional de Pós-Graduação e
                                                                                                Pesquisa em Ambiente e Sociedade
                                                                                                Brasil
               
                                                     FROEHLICH, JOSÉ MARCOS; AMAYA CORCHUELO, SANTIAGO
                                     GIs AND ENVIRONMENTAL CONSERVATION - NOTES ON EXPERIENCES IN DIFFERENT
                                                                         IBERIAN-AMERICAN CONTEXTS
                                                    Ambiente & Sociedade, vol. XX, núm. 1, enero-marzo, 2017, pp. 65-92
                                              Associação Nacional de Pós-Graduação e Pesquisa em Ambiente e Sociedade
                                                                                    Campinas, Brasil
                                                          Available in: http://www.redalyc.org/articulo.oa?id=31750848005
               
               
                                                                                      Abstract
              Current environmental issues have affected the logic for promoting development strategies and social construction processes of
              new ruralities. Therefore, rural territories start connecting their socio-productive settings to high demands that come from envi -
              ronmental issues. In this scenario, little attention has been given to relations that the Geographic Indications (GI) based strategies
              have established with environmental issues, whose strategic interest lies in the scope of multiple correlations of power that cross
              con - temporary societies. Through a multiple case analysis, by contrasting contexts from Brazil and Spain, we used this theoretical
              approach to analyze how environmental issues, in face of conservationist approaches towards enhancing biodiversity, have
              permeated the production of senses, the narratives, the conflicts and positioning of the players involved in GI experiences in
              different Iberian-American contexts. 
               
                                                                                     Keywords 
                                          Geographical  Indications,  differentiation  strategies,  environmental  conser - vation.
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