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Strategies for eCommerce Success Bijan Fazlollahi, Ph.D. Georgia State University, USA IRM Press Publisher of innovative scholarly and professional information technology titles in the cyberage Hershey London Melbourne Singapore Beijing Acquisitions Editor: Mehdi Khosrow-Pour Managing Editor: Jan Travers Assistant Managing Editor: Amanda Appicello Copy Editor: Amanda Appicello Cover Design: Tedi Wingard Printed at: Integrated Book Technology Published in the United States of America by IRM Press 1331 E. Chocolate Avenue Hershey PA 17033-1117, USA Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@idea-group.com Web site: http://www.irm-press.com and in the United Kingdom by IRM Press 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 3313 Web site: http://www.eurospan.co.uk Copyright © 2002 by IRM Press. All rights reserved. No part of this book may be reproduced in any form or by any means, electronic or mechanical, including photocopy- ing, without written permission from the publisher. Library of Congress Cataloging-in-Publication Data Fazlollahi, Bijan, 1939- Strategies for ecommerce success / Bijan Fazlollahi. p. cm. Includes bibliographical references and index. ISBN 1-931777-08-7 (paper) 1. Electronic commerce. I. Title. HF5548.32 .F39 2002 658.8'4--dc21 2001059430 eISBN: 1-931777-29-2 British Cataloguing in Publication Data A Cataloguing in Publication record for this book is available from the British Library. Other New Releases from IRM Press Effective Healthcare Information Systems, Adi Armoni (Ed.) ISBN: 1-931777-01-2 / eISBN: 1-931777-20-9 / approx. 340 pages / US$59.95 / © 2002 Human Computer Interaction Developments and Management, Tonya Barrier (Ed.) ISBN: 1-931777-13-6 / eISBN: 1-931777-35-7 / approx. 336 pages / US$59.95 / © 2002 Data Warehousing and Web Engineering, Shirley Becker (Ed.) ISBN: 1-931777-02-0 / eISBN: 1-931777-21-7 / approx. 334 pages / US$59.95 / © 2002 Information Technology Education in the New Millennium, Mohammad Dadashzadeh, Al Saber and Sherry Saber (Eds.) / ISBN: 1-931777-05-5 / eISBN: 1-931777-24-1 / approx. 308 pages / US$59.95 / © 2002 Information Technology Management in Developing Countries, Mohammad Dadashzadeh (Ed.) / ISBN: 1-931-777-03-9 / eISBN: 1-931777-23-3 / approx. 348 pages / US$59.95 / © 2002 Collaborative Information Technologies, Mehdi Khosrow-Pour (Ed.) ISBN: 1-931777-14-4 / eISBN: 1-931777-25-X / approx. 308 pages / US$59.95 / © 2002 Web-Based Instructional Learning, Mehdi Khosrow-Pour (Ed.) ISBN: 1-931777-04-7 / eISBN: 1-931777-22-5 / approx. 322 pages / US$59.95 / © 2002 Modern Organizations in Virtual Communities, Jerzy Kisielnicki (Ed.) ISBN: 1-931777-16-0 / eISBN: 1-931777-36-5 / approx. 316 pages / US$59.95 / © 2002 Enterprise Resource Planning Solutions and Management, Fiona Fui-Hoon Nah (Ed.) ISBN: 1-931777-06-3 / eISBN: 1-931777-26-8 / approx. 308 pages / US$59.95 / © 2002 Interactive Multimedia Systems, Syed M. Rahman (Ed.) ISBN: 1-931777-07-1 / eISBN: 1-931777-28-4 / approx. 314 pages / US$59.95 / © 2002 Ethical Issues of Information Systems, Ali Salehnia (Ed.) ISBN: 1-931777-15-2 / eISBN: 1-931777-27-6 / approx. 314 pages / US$59.95 / © 2002 Intelligent Support Systems: Knowledge Management, Vijay Sugumaran (Ed.) ISBN: 1-931777-00-4 / eISBN: 1-931777-19-5 / approx. 318 pages / US$59.95 / © 2002 Human Factors in Information Systems, Edward Szewczak and Coral Snodgrass (Eds.) ISBN: 1-931777-10-1 / eISBN: 1-931777-31-4 / approx. 342 pages / US$59.95 / © 2002 Global Perspective of Information Technology Management, Felix B. Tan (Ed.) ISBN: 1-931777-11-4 / eISBN: 1-931777-32-2 / approx. 334 pages / US$59.95 / © 2002 Successful Software Reengineering, Sal Valenti (Ed.) ISBN: 1-931777-12-8 / eISBN: 1-931777-33-0 / approx. 330 pages / US$59.95 / © 2002 Information Systems Evaluation Management, Wim van Grembergen (Ed.) ISBN: 1-931777-18-7 / eISBN: 1-931777-37-3 / approx. 336 pages / US$59.95 / © 2002 Optimal Information Modeling Techniques, Kees van Slooten (Ed.) ISBN: 1-931777-09-8 / eISBN: 1-931777-30-6 / approx. 306 pages / US$59.95 / © 2002 Knowledge Mapping and Management, Don White (Ed.) ISBN: 1-931777-17-9 / eISBN: 1-931777-34-9 / approx. 340 pages / US$59.95 / © 2002 Excellent additions to your institution’s library! Recommend these titles to your Librarian! To receive a copy of the IRM Press catalog, please contact (toll free) 1/800-345-4332, fax 1/717-533-8661, or visit the IRM Press Online Bookstore at: [http://www.irm-press.com]! Note: All IRM Press books are also available as ebooks on netlibrary.com as well as other ebook sources. Contact Ms. Carrie Stull at [cstull@idea-group.com] to receive a complete list of sources where you can obtain ebook information or IRM Press titles.
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