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BusinessResearchMethods sdo hte Mhc raes eRs seni suB Website:www.skyfox.co Email:skyfox@skyfox.org.in Business Research Methods AUTHOR INFORMATION: Dr. J. MEXON, M.Com., M.Phil., B.Ed., Ph.D., Senior Lecturer Department of Commerce DMI – St. Eugene University P.O.Box: 330081, Chibombo Zambia. Dr. A. ANANDA KUMAR, MBA., MHRM., M.Phil., B.Ed., Ph.D., Senior Lecturer Department of Management Studies DMI – St. Eugene University P.O.Box: 330081, Chibombo Zambia. First Edition : September 2020 Cover Art and Design : Authors ISBN : 978-93-90357-30-7 DOI : https://doi.org/10.22573/spg.020.BK/S/026 Copyright : © 2020 by Authors Creative Commons Attribution-Share Alike 4.0 International License You are free: to Share — to copy, distribute and transmit the work; to make commercial use of the work under the following conditions: Attribution — you must attribute the work in the manner specified by the author or licensor (but not in any way that suggests that, they endorse you or your use of the work). No Derivative Works — you may not alter, transform, or build upon this work. i Business Research Methods Publisher Contact &Support Skyfox Publishing Group Skyfox Press #987, Medical College Road Thanjavur-613004 Tamil Nadu, India. Phone: +918300123232 Email: skyfoxpublishing@gmail.com / skyfox@skyfox.org.in Website: www.skyfox.co Headquarters &Marketing Office Skyfox Publishing Group 333 Cedar Street, PO Box 208002, New Haven, United States. CT 06520-8002. Tel: 203.737.5603 / Fax: 203.785.7446 Email: skyfoxpublishing@gmail.com / skyfox@skyfox.org.in Website: www.skyfox.co ii Business Research Methods BUSINESS RESEARCH METHODS Dr. J. MEXON Dr. A. ANANDA KUMAR iii Business Research Methods
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