BUSINESS RESEARCH METHODS
                                                  IV - SEMESTER BBA
                                                   Bangalore University
                                                        Prepared by,
                                            Dr.S.HARIHARAPUTHRIAN
                                                    Prof.Management,
                                                  New Horizon College,
                                                       Kasturi Nagar,
                                                       Bangalore -43.
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                                  BUSINESS RESEARCH METHODS
           OBJECTIVE
           The objective is to create an awareness of the Process of Research, the tools and techniques of
           research and generation of reports
           Unit 1: INTRODUCTION TO RESEARCH                                 14Hrs
           Meaning – Objectives – Types of Research – Scope of Research – Research Approaches – Research
           Process – Research Design – Research Methods Vs Research Methodology - Steps in Research –
           Problem   Formulation – Statement of Research Objective – Exploratory –   Descriptive –
           Experimental Research.
           Unit 2: METHODS OF DATA COLLECTION                              08 Hrs
           Observational and Survey Methods – Field Work Plan - Administration of surveys - Training field
           investigators - Sampling methods - Sample size.
           Unit 3: TOOLS FOR COLLECTION OF DATA                       08 Hrs
           Questionnaire Design; Attitude measurement techniques – Motivational Research Techniques –
           Selection  of Appropriate Statistical Techniques
           Unit 4: STATISTICAL METHODS                                     18 Hrs
           Tabulation of data - Analysis of data –Testing of Hypothesis, Advanced techniques – ANOVA, Chi-
           Square - Discriminant Analysis - Factor analysis, Conjoint analysis - Multidimensional Scaling -
           Cluster Analysis (Concepts Only).
           Unit 5: REPORT WRITING                                          08 Hrs
           Types of Reports, Business, Technical and Academic Report writing – Methodology Procedure –
           Contents – Bibliography
           SKILL DEVELOPMENT
           ● Illustrate different types of samples with examples
           ● Construct a questionnaire for collection of primary data keeping in mind the topic chosen for
           research
           ● Narrate your experience using observation technique
           ● Diagrammatically present the information collected through the questionnaire
           BOOKS FOR REFERENCE
           1. O.R.Krishnaswamy; Research methodology in Social Sciences, HPH, 2008.
           2. R. Divivedi: Research Methods in Behavior Science, Macmillan India Ltd., 2001.
           3. J.K. Sachdeva: Business Research Methodology HPH
           4. S.N. Murthy, V. Bhojanna: Business Research Methods Excel Books
           5. Levin &Rubin: Statistics for Management, Prentice Hall of India, 2002
           6. Gupta S; Research Methodology and Statistical Techniques, Deep & Deep Publication (P) Ltd.,
           2002
           7. Thakur D: Research Methodology in Social Sciences, Deep & Deep Publications (P) Ltd.,1998.
           8. Tripathi P.C:A Textbook of Research Methodology, Sultan Chand & Sons, 2002.
           9. Cooper: Business Research Methods 6th edition, MC Graw Hill,
           10. C.R. Kothari, Research Methodology, Vikas Publications
           11. Usha Devi N, Santhosh Kumar - Business Research Methodology
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                                                       Unit I
              INTRODUCTION TO RESEARCH
              Meaning – Objectives – Types of Research – Scope of Research – Research Approaches – Research
              Process – Research Design – Research Methods Vs Research Methodology - Steps in Research –
              Problem   Formulation – Statement of Research Objective – Exploratory –   Descriptive –
              Experimental Research.
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              Meaning and Definition of Research:
              Systematic investigative process employed to increase or revise current knowledge by discovering 
              new facts. 
              It is divided into two general categories: 
              (1) Basic research is inquiry aimed at increasing scientific knowledge, and 
              (2) Applied research is effort aimed at using basic research for solving problems or developing new  
              processes, products, or techniques.
              Research is work that involves studying something and trying to discover facts about it.investigation,
              study,  inquiry,  analysis,  examination,  probe,  exploration,  scrutiny,   experimentation,   delving,
              groundwork, fact-finding     careful, systematic,  patient  study and investigation in some  field  of
              knowledge, undertaken to discover or establish facts or principles
              Definition of research
              1. The collecting of information about a particular subject 
              2. To study (something) carefully 
              3. To collect information about or for (something) 
              4. Careful or diligent search 
              8. studious inquiry or examination; especially : investigation or experimentation aimed at the 
              discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, 
              or practical application of such new or revised theories or laws 
              What is Research?
              Research is a systematic inquiry that investigates hypothesis, suggests new interpretations of data or 
              texts, and poses new questions for future research to explore.
              Research consists of:
                   Asking a question that nobody has asked before;
                   Doing the necessary work to find the answer; and
                   Communicating the knowledge you have acquired to a larger audience.
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              Objectives of Research:
              The purpose of research is to discover answers to questions through the application of scientific
              procedures. 
              The main aim of research is to find out the truth which is hidden and which has not been discovered
              as yet. 
              Though each research study has its own specific purpose, we may think of research objectives as
              falling into a number of following broad groupings:
                    To gain familiarity with a phenomenon or to achieve new insights into it (studies with this
                     object in view are termed as exploratory or formulative research studies); 
                    To portray  accurately   the   characteristics   of   a   particular   individual,   situation   or   a
                     group(studies with this object in view are known as descriptive research studies); 
                    To determine the frequency with which something occurs or with which it is associated with
                     something else (studies with this object in view are known as diagnostic research studies);
                    To test a hypothesis of a causal relationship between variables (such studies are known as
                     hypothesis-testing research studies).
              Types of Research :
              1. Descriptive Research 
              2. Exploratory Research
              3. Applied Research
              4. Fundamental Research 
              5.  Quantitative Research
              6. Qualitative Research
              7. Conceptual Research
              8. Empirical Research
              9. Experimental Research
              10. Historical Research
              Specific to field of study
              Graduate students learn about research methods used in their particular field of study.  Whatever
              methods are used, there are many resources to support research, and any number of variations to the
              basic methods.  Choose a method or variation that is manageable in your first years as a new faculty
              member to be certain to get your research agenda underway.  Often the biggest challenge is often to
              get started, so establish research priorities early on, and create a plan to impliment them. 
              Quantitative Research
              Quantitative research is inquiry into an identified problem, based on testing a theory, measured with
              numbers, and analyzed using statistical techniques.  The goal of quantitative methods is to determine
              whether the predictive generalizations of a theory hold true. We will explore some of the issues and
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