101
                                                                                                   eCOMMERCE
                                                                                                  TIPS
                                                                                                   BY MICHAEL FOLLING
                                                           @101eCommerceTips  |      @101eComTips  |  101 ECOMMERCE TIPS BY MICHAEL FOLLING    1
                                                                              INTRODUCTION
                          Thank you for                                            I’ve worked really hard to write what I feel is the best guide for growing an 
                                                                                   ecommerce business. Altogether it consists of over 1,100 tools, resources, 
                         purchasing 101                                            real world examples, and actionable steps to help take your business to the 
                      eCommerce Tips!                                              next level. I know you’re ready to get started, but before you do, please take 
                                                                                   some time to learn how to get the most value from this book.
                         WHY I WROTE THIS BOOK                                                            WHO THIS BOOK IS FOR
                         As a marketer I’ve worked on many ecommerce projects for                         I wrote this book for anyone who is just starting out in 
                         clients and for my personal businesses, and throughout the                       ecommerce or already has an ecommerce business and is 
                         years I’ve noticed that it can be difficult to keep track of all the             looking for new ideas to see growth.
                         best practices to follow.
                                                                                                          The tips in this book vary between easy and hard to implement. 
                         So I thought I’d put them all in one place.                                      Some of the tips could have an entire book dedicated to them, 
                                                                                                          but for the sake of keeping the book actionable I decided to 
                         I made a list of my best tips for ecommerce website owners                       keep the tips short and to the point.
                         to put into practice and I organized them alongside the most 
                         helpful resources, tools, and examples available.                                If you’re an experienced marketer some of these tips might 
                                                                                                          seem obvious to you. If that’s the case, use this book as a 
                         And while I could have written more than 101 tips I tried to                     checklist to keep track of everything that goes into growing 
                         limit this book to tips that are easy to implement and those                     an online business.
                         that will have a significant impact on growing your brand and 
                         revenue.                                                                         If you don’t have much experience marketing an ecommerce 
                                                                                                          business some of these tips might seem complex. In that case, 
                         So whether you’re just starting out or if you have a well-                       use what I’ve written as a starting point to learn those more 
                         established business, I hope this book helps you reach the                       complex marketing methods.
                         goals that you’ve set for yourself.
                                                                          @101eCommerceTips  |      @101eComTips  |  101 ECOMMERCE TIPS BY MICHAEL FOLLING                              2
                                                                                        HOW TO USE THIS BOOK
                            I recommend that you read through each tip individually. If you come across a tip that you’ve already implemented, look at the helpful 
                            resources and real-world examples to get ideas to build on the work you’ve already done. If a tip is new to you, make a note to revisit it then 
                            prioritize how you’ll implement each tip based on your estimate of how it will impact your store’s growth.
                          1        INTRODUCTION                                                                                      TIP
                                   A brief introduction of the tip 
                                   and an explanation of how it can 
                                   help your ecommerce business.               1
                                                                                                                                                                                                                                5
                                                                          1                                                                                                                                 RECOMMENDED TOOLS
                                                                                                                                                                                                            A collection of some of my favorite 
                                                                          2                                                                                                                                 tools to help you implement this tip.
                                                                          3                                                                                                                                                     4
                                                                                                                                                                                                            HELPFUL RESOURCES
                                                                                                                                                                                                            Helpful guides and blog posts from 
                                                                                                                                                                                                            elsewhere on the web to give you 
                         2         HOW TO GET STARTED                                                                                                                                                       even more ideas.
                                   Ideas and actionable steps on 
                                   how to implement this tip using 
                                   best practices.
                                                                                                                    @101eCommerceTips  |      @101eComTips  |  101 ECOMMERCE TIPS BY MICHAEL FOLLING    3
                                                                                                                    3         REAL WORLD EXAMPLES
                                                                                                                              Examples of other ecommerce 
                                                                                                                              websites that are implementing this 
                                                                                                                              same tip so you can see it in action.
                                                                                                  @101eCommerceTips  |      @101eComTips  |  101 ECOMMERCE TIPS BY MICHAEL FOLLING                                                                    3
                                                       TABLE OF CONTENTS
                       OFFER FREE                        START A PODCAST                   IMPROVE WEBSITE                   CREATE A REFERRAL 
              1        SHIPPING                2                                  3 SPEED                          4 PROGRAM
                       ADD LIVE CHAT                     GUEST POST ON BLOGS               BE TRANSPARENT                    ANSWER QUESTIONS 
              5                                6 IN YOUR TARGET MARKET 7                                            8 ON QUORA
                       INSTALL ANALYTICS                 ALERT CUSTOMERS                   OFFER RECURRING                   AUTOMATE FAILED 
             9                                10 WHEN PRODUCTS ARE               11        SUBSCRIPTIONS           12 PAYMENT RECOVERY
                                                         BACK IN STOCK
                       ADD BROWSER PUSH                  RUN A SOCIAL                      RUN AN EMAIL                      IMPLEMENT RICH 
            13 NOTIFICATIONS                  14 MEDIA CONTEST                   15 CONTEST                       16 SNIPPETS
                       RUN AN INFLUENCER                 THANK YOUR                        SEND ABANDONED CART               USE CROSS-SELLS & UP-
            17 CAMPAIGN                       18 CUSTOMERS                       19 RECOVERY EMAILS               20 SELLS TO SELL MORE
                       GET AN SSL                        OPTIMIZE YOUR                     GET HELP DESK                     HAVE A SATISFACTION 
            21 CERTIFICATE                    22 FORMS                          23 SOFTWARE                       24 GUARANTEE
                       SEND A COLD EMAIL                 SELL ON AMAZON                    ADD BADGES TO YOUR                OPTIMIZE YOUR PRODUCT 
            25 CAMPAIGN                       26                                27 PRODUCT IMAGES                 28 CATEGORY PAGES
                       USE PRICE                         MARKET YOUR                       RUN A RETARGETING                 RUN AN A/B TEST
            29 ANCHORING                     30 BUSINESS ON                      31 CAMPAIGN                      32
                                                         WHATSAPP
                       OUTSOURCE                         CREATE A SOCIAL                   CREATE GIFT GUIDES                STREAMLINE THE 
            33 FULFILLMENT                    34 MEDIA CALENDAR                 35                                36 CHECKOUT PROCESS
                       OFFER CUSTOMERS                   ADD A CALL TO                     SEND A FOLLOW UP                  COMMENT ON BLOGS 
            37 MULTIPLE PAYMENT               38 ACTION IN YOUR                 39 EMAIL ASKING FOR               40 THAT YOUR TARGET 
                       OPTIONS                           EMAIL SIGNATURE                   REVIEWS                           CUSTOMERS READ
                       HAVE A CLEAR VALUE                CREATE UNBOXING                   CREATE AN “ABOUT                  ADD SOCIAL PROOF 
            41 PROPOSITION                    42 VIDEOS                         43 US” PAGE                       44 TO YOUR WEBSITE
                       HOST A                            MARKET YOUR BUSINESS              CREATE AN AFFILIATE               SET UP MARKETING 
            45 TWITTER CHAT                  46 ON SNAPCHAT                     47 PROGRAM                        48 AUTOMATION
                       DISPLAY SALES                     SEND YOUR                         SEND A CUSTOMER                   TRADE RETARGETING 
            49 & PROMOS                      50 CUSTOMERS SWAG                   51 SATISFACTION SURVEY  52                  CODES
                       PROMINENTLY
                                                           @101eCommerceTips  |      @101eComTips  |  101 ECOMMERCE TIPS BY MICHAEL FOLLING    4