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human resource planning challenges for industrial organizational psychologists susan e jackson and randall s schuler new york university a bstract human resource planning has traditionally an organization s effectiveness it ...

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                                                Human Resource Planning
                              Challenges for Industrial/Organizational Psychologists
                                                          Susan E. Jackson and Randall S. Schuler
                                                                      New York University
             A BSTRACT:•Human resource planning has traditionally                    an organization's effectiveness, it must be integrated with
              been used by organizations to ensure that the right person             the organization's short-term and longer term business
              is in the right job at the right time. Under past conditions           objectives and plans.' Increasingly this is being done in
              of relative environmental certainty and stability, human               leading organizations, although in the past business needs
              resource planning focused on the short term and was dic­               usually defined personnel needs and human resource
             tated largely by line management concerns. Increasing                   planning, which meant that planning became a reactive
              environmental instability, demographic shifts, changes in              process. The reactive nature of the process went hand-
              technology, and heightened international competition are               in-hand with a short-term orientation. Now, major
             changing the need for and the nature of human resource                  changes in business, economic, and social environments
             planning in leading organizations. Planning is increas­                 are creating uncertainties that are forcing organizations
              ingly the product of the interaction between line manage­              to integrate business planning with human resource
              ment and planners. In addition, organizations are real­                planning and to adopt a longer term perspective. For ex-
              izing that in order to adequately address human resource               ample, according to Kathryn Connors, vice president of
             concerns, they must develop long­term as well as short­                 human resources at Liz Claiborne,
              term solutions. As human resource planners involve                     Human resources is part of the strategic (business) planning
             themselves in more programs to serve the needs of the                   process. It's part of policy development, line extension planning
              business, and even influence the direction of the business,            and the merger and acquisition processes. Little is done-in the
             they face new and increased responsibilities and chal­                  company that doesn't involve us in the planning, policy or final-
             lenges.                                                                 ization stages of any deal. (cited in Lawrence, 1989, p. 70)
             In an early treatment of the topic, Vetter (1967) defined                     John O'Brien, vice president of human resources at
             human resource planning as                                              Digital Equipment Corporation, describes an integrated
                                                                                     linkage between business and human resource plans as
             the process by which management determines how the orga-                one by which human resource and line managers work
             nization should move from its current manpower position to              jointly to develop business plans and determine human
             its desired position. Through planning, management strives to           resource needs, analyze the work force profile in terms
             have the right number and the right kinds of people, at the right       of future business strategies, review emerging human re-
             places, at the right time, doing things which result in both the        source issues, and develop programs to address the issues
             organization and the individual receiving maximum long-run              and support the business plans. According to O'Brien,
             benefits. (p. 15)                                                       such joint efforts occur when human resource planners
             Contemporary human resource planning occurs within                      convince corporate business planners that "human re-
             the broad context of organizational and strategic business              sources represent a major competitive advantage"
             planning. It involves forecasting the organization's future             ("Planning with People," 1984, p. 7) that can increase
             human resource needs and planning for how those needs                   profits when managed carefully. This article describes
             will be met. It includes establishing objectives and then
             developing and implementing programs (staffing, ap-                     We thank James Walker, two very helpful anonymous reviewers, and
             praising, compensating, and training) to ensure that peo-               the special issue editors for their comments on previous drafts of this
             ple are available with the appropriate characteristics and              article. In addition, we thank Henry A. Goodstein, BMR, Inc., and
             skills when and where the organization needs them. It                   Donald K. Brush, the Barden Corporation, for permitting us to quote
             may also involve developing and implementing programs                   our discussions with them, as well as Donald Laidlaw, the IBM Cor-
             to improve employee performance or to increase em-                      poration, and Manuel London, AT&T, for their helpful insights.
                                                                                         Correspondence concerning this article should be addressed to Susan
             ployee satisfaction and involvement in order to boost or-               E. Jackson, Department of Psychology, 6 Washington Place, New York
             ganizational productivity, quality, or innovation (Mills,               University, New York, NY 10003.
             1 985b). Finally, human resource planning includes gath-                     ' Throughout this article we use terms such as business objectives
             ering data that can be used to evaluate the effectiveness               and business needs in a generic sense to refer to the bottom-line criteria
             of ongoing programs and inform planners when revisions                  against which an organization evaluates its performance. Our intention
             i n their forecasts and programs are needed.                            is to include the criteria considered by all types ofemployers, regardless
                   Because a major objective of planning is facilitating             of whether they are for-profit organizations.
             February 1990 • American Psychologist                                                                                                 223
             Copyright 1990 by the American Psychological Association, Inc. 0003.066X/90/$00.75
             Vol. 45, No. 2, 223-239
            some of the activities that industrial/organizational (I/O)     reading skills, nearly one fourth of the high school grad-
            psychologists are engaged in as they seek to improve the        uates who entered the Navy read below the 10th-grade
            competitiveness of organizations through effective human        level (National Alliance of Business, 1986). Such statistics
            resource planning.                                              are alarming when compared to projections indicating
            Factors Underlying Increased Interest in                        that the levels of various skills needed for new jobs are
            Human Resource Planning                                         likely to increase in the future (see Johnston & Packer,
                                                                            1987).
            Undoubtedly, there are many factors that account for the             A consideration of how the values of workers who
            increased attention directed to human resource planning,        will soon make up the majority of the work force differ
            but environmental forces-globalization, new technolo-           from those who will begin to leave it suggests additional
            gies, economic conditions, and a changing work force-           changes on the horizon. There is already evidence of
            seem particularly potent (Dumaine, 1989; Dyer & Heyer,          growing resistance from employees to relocation. Greater
            1984; Greenhalgh, McKersie, & Gilkey, 1986). These              emphasis on self-evaluation and a reduction in loyalty
            create complexity and uncertainty for organizations. Un-        and dedication to employers makes it more difficult for
            certainty can interfere with efficient operations, so or-       organizations to assume they can move employees around
            ganizations typically attempt to reduce its impact; formal      anywhere and anytime (Maccoby, 1988; Mills, 1987). A
            planning is one common tactic used by organizations to          decline in organizational loyalty is occurring at the same
            buffer themselves from environmental uncertainty                time that workers are feeling insecure about their em-
            (Thompson, 1967).                                               ployment (Hay Group, 1988).
                 The changing characteristics of the work force, which            A recent study comparing the work values of those
            is but one important environmental factor, make the             over 40 years old with those under 40 years old suggested
            need for planning evident. Between 1976 and 1980, the           other types of changes for which organizations must pre-
            labor force grew an average of 2.8%, but between 1991           pare. For example, employees from the younger genera-
            and 1995, the rate of growth will drop to 1.1 %. Addi-          tion, who grew up during the Vietnam war, do not trust
            tionally, whereas more than 3 million people joined the         authority as much as do members of the older generation,
            labor force in 1978, less than 2 million people are pro-        who are products of the World War II era. The younger
            jected to enter the labor force each year from 1987 to          generation thinks work should be fun, whereas the older
            1995. Comparatively, the proportion of younger people           generation sees work as a duty and vehicle for financial
            (aged 16 to 24) and older people (aged 55 and over) in          support. Younger employees believe people should ad-
            the work force will decline. People aged 25 to 54 will          vance as quickly as their competence permits, whereas
            constitute a greater percentage of the labor force, increas-    older workers believe that experience is the necessary road
            ing from 61% in 1975 to 73% in 1995. The number of              to promotion. Finally, this study found that for the youn-
            mothers in the work force with children under one year          ger generation, "fairness" means allowing people to be
            old increased from 42% in 1980 to 55% in 1989. The              different, but for the older generation it means treating
            ethnic mix of the labor force is also changing. The Bureau      people equally ("Work Attitudes," 1986).
            of Labor Statistics estimates that ethnic minorities will             Changes in the work force are just one aspect of the
            account for 57% of the growth in the labor force between        environment stimulating the need for human resource
            now and the year 2000. Of the approximately 25 million          planning. The demographic changes are somewhat pre-
            workers added to the work force between 1985 and 2000,          dictable, but when they are considered in combination
            42% are expected to be native White women and only              with changing technology (see Davis & Associates, 1986)
            15% are expected to be native White men. Fully 22% are          and many of the other external changes described else-
            expected to be immigrants (Glickman, 1982; Johnston             where in this issue (e.g., by Offermann & Gowing, pp.
            & Packer, 1987; "Managing Now," 1988; "Needed," 1988;           95-108), they pose significant challenges for human re-
            Nelton, 1988).                                                  source planning and contribute to its changing status
                 All of these demographic projections have significant      during the past two decades.
            i mplications for managing human resources, thereby in-         A Model for Describing Human
            creasing the importance of human resource planning              Resource Planning
            (Coates, 1987; Davis & Associates, 1986). The changing
            demographics mean there will be fewer entry-level em-           In the remainder of this article, we describe the activities
            ployees, so competition among employers will increase.          engaged in by human resource planners in leading or-
            In addition, the changing demographics signal changes           ganizations. Throughout our discussion, we describe four
            in the abilities, skills, interests, and values of tomorrow's   phases of human resource planning: (a) gathering and
            work force. For example, shortages of many types of             analyzing data to forecast expected human resource de-
            skilled workers are imminent, including tool-and-die            mand, given business plans for the future, and to forecast
            makers, bricklayers, shipbuilders, mechanics, machinists,       future human resource supply; (b) establishing human
            and engineers ("Early Retirement," 1987). Even if or-           resource objectives; (c) designing and implementing pro-
            ganizations are willing to train new employees, the task        grams that will enable the organization to achieve its hu-
            may be difficult, as the U.S. Navy has found. At a time         man resource objectives; and (d) monitoring and evalu-
            when many of its training manuals required 12th-grade           ating these programs (Burack, 1988; Odiorne, 1981). Ac-
            224                                                                             February 1990 • American Psychologist

                                                                                                                                                                                                                                                                                                                  rizons, we do not mean to suggest that organizations seg-
                                            tivities related to the four phases of human resource
                                            planning are described for three different time horizons:                                                                                                                                                                                                             regate their planning activities in this fashion. The reality
                                            short term (up to one year), intermediate term (two to                                                                                                                                                                                                                 is that organizations must integrate their activities across
                                            three years), and long term (more than three years). These                                                                                                                                                                                                             the four planning phases as well across all three time ho-
                                            correspond to the typical time horizons for business                                                                                                                                                                                                                   rizons, as is shown in Figure 1. As the feed-forward and
                                            planning. Using the same conventions that line managers                                                                                                                                                                                                                feed-back arrows connecting the four phases of planning
                                            use to distinguish between activities with differing time                                                                                                                                                                                                              illustrate, planning activities within a time horizon are
                                            horizons is one step human resource planners can take                                                                                                                                                                                                                  linked together into a dynamic system. Early phases (e.g.,
                                            to facilitate integration of their efforts with the needs of                                                                                                                                                                                                           demand and supply forecasts) serve as inputs to later
                                             the business (Hennecke, 1984; Migliore, 1984, 1986;                                                                                                                                                                                                                    phases (e.g., setting objectives). Equally important, or-
                                             Walker, 1978).                                                                                                                                                                                                                                                         ganizations can-learn-from the results generated during
                                                                  Although the four phases of human resource plan-                                                                                                                                                                                                  the evaluation phase and then apply what is learned to
                                             ning are conceptually the same regardless of the time                                                                                                                                                                                                                  make adjustments in objectives and programs.
                                             horizon, there are practical differences in the operation-                                                                                                                                                                                                                                  In addition to the arrows linking the four phases of
                                             alization of the four phases as the time horizon is ex-                                                                                                                                                                                                                planning within each time frame, Figure 1 includes arrows
                                             tended. Therefore, we describe the activities related to                                                                                                                                                                                                               to illustrate (a) how longer term objectives can influence
                                             planning for each time horizon separately and in turn,                                                                                                                                                                                                                 shorter term planning (dotted-line arrows), (b) how
                                             beginning with short-term planning. We begin with the                                                                                                                                                                                                                   shorter term evaluation results can influence projections
                                              shorter term planning horizon because historically the                                                                                                                                                                                                                 about future human resources and programs designed to
                                              activities of many I/O psychologists have been carried                                                                                                                                                                                                                 meet future demands, and (c) how the results achieved
                                              out for the purpose of achieving shorter term objectives.                                                                                                                                                                                                              through the implementation of human resource programs
                                              As organizations and I/O psychologists began to recognize                                                                                                                                                                                                              can influence business plans. The arrows connecting
                                              the potential benefits of engaging in longer term planning,                                                                                                                                                                                                            planning activities for different time horizons are impor-
                                              however, consideration of longer term issues became more                                                                                                                                                                                                               tant to note because they emphasize that planning for
                                              common. As a result, as is described near the end of this                                                                                                                                                                                                              one time horizon typically has implications for another.
                                              article, many I/O psychologists are now engaged in ac-                                                                                                                                                                                                                 For example, long-term planning almost always prompts
                                              tivities designed to prepare organizations for the 21st                                                                                                                                                                                                                the development of programs that need to be imple-
                                              century.                                                                                                                                                                                                                                                                mented in the short term and intermediate term. In ad-
                                                                    In separating our discussion of the phases of human                                                                                                                                                                                              dition, the evaluation results obtained for shorter term
                                               resource planning activities according to three time ho-                                                                                                                                                                                                               programs often lead to reevaluation of longer term pro-
                                               Figure 1
                                               Dynamic Linkages Among Components of a Fully Integrated System of Business and Human Resource Planning
                                               CONTENT OF HR SYSTEM                                                                                                                                                                        MR PLANNING ACTIVITIES                                                                                                                                                                                                                                      TIME NORIZDI(
                                                Projected                                                                                                                               Assess OR                                                                    Develop                                                                    Design &                                                                    Evaluate                                                                   Long Term
                                                Enuironmental Conditions                                                                                                               Demand V                                                                     Objectives                                                                 I mplement                                                                  Outcomes                                                                   (3+ Years)
                                                Competitive Strategy                                                                                                                    Supply                                                                                                                                                  Programs
                                                Life Cycle Stage
                                                Industry Sector                                                                                                                                4                                                                                I
                                                                    4
                                                        I             I                                                                                                                                                                                                l:i                                                                                                                                                                                                                               Intermediate-Term
                                                Projected                                                                                                                               Assess NO                                                                  Develop                                                                       Design &                                                                   Evaluate                                                                    (2-3 Years)
                                                Enuironmental Conditions                                                                                                               Demand S                                                                   Objectives                                                                    I mplement                                                                 Outcomes
                                                -Competitive Strategy                                                                                                                   Supply                                                                                   1                                                               Programs
                                                -Life Cycle Stage                                                                                                                                                                                                                I
                                                -industry Sector                                                                                                                                t
                                                                         4                                                                                                                                                                                                       I                                                                                                                                              I        I        I
                                                                                                                                                                                           +                                                                                    i             +
                                                Projected                                                                                                                                Assess HR                                                                   Develop                                                                    Design li                                                                   Evaluate                                                                    Short-Term
                                                Enuironmental Conditions                                                                                                                Demand 8                                                                    Objectives                                                                  I  mplement                                                                Outcomes                                                                    (1         Year)
                                                Competitive Strategy                                                                                                                     Supply                                                                                                                                                 Programs
                                                Life Cycle Stage
                                                -industry Sector
                                               February 1990 • American Psychologist                                                                                                                                                                                                                                                                                                                                                                                                                                                                         225
           jections about the availability of human resources, which           combined with employee surveys designed to assess at-
            in turn may prompt adjustments in programs designed                titudinal predictors of turnover (e.g., job satisfaction) also
            to meet longer term needs. The ideal is to have full in-           help I/O psychologists and human resource planners pre-
            tegration among all types of human resource planning               dict how many currently filled positions are likely to be-
            activities as well as integration between human resource           come vacant. Such information can produce useful pre-
            and business planning (Walker, 1988).                              dictions when the organizational unit of interest is large,
            Short-Term Human Resource Planning                                 although making predictions about precisely which po-
                                                                               sitions are likely to become vacant is less precise. Predic-
            Many I/O psychologists work on activities related to de-           tions about how many and what types of jobs will be
            signing and implementing programs (e.g., recruitment,              eliminated or created in the short term generally follow
            selection systems, and training programs) to meet short-           directly from business plans submitted by line managers.
            term organizational needs. Such activities generally in-                How and where will we get people to fill and vacate
            volve an element of planning in that they are future-ori-          jobs? The first step in answering this question-the sup-
            ented to some extent. Even projects for which objectives           ply question-involves determining the desired charac-
            are expected to be achieved in as little time as a few             teristics of employees who fill (or vacate) the jobs of in-
            months have, ideally, been designed with an understand-            terest. Then the availability of those characteristics in the
            ing of how the short-term objectives are linked to the             organization's current work force and in the external labor
            achievement of longer term objectives. For example, an             market must be assessed. The particular characteristics
            aeronautics company engaged in a recruitment campaign              of current and potential employees that are inventoried
            to hire 100 engineers should have a clear understanding            and tracked by human resource planners are influenced
            of how this hiring goal will help the company achieve              by the nature of the organization and the environment
            long-term goals such as becoming the world's most in-              in which it operates. For example, for human resource
            novative company in that industry. This hypothetical               planners in growing organizations, simply finding people
            company also might have a college recruiting drive de-             with the needed skills and abilities is likely to be a top
            signed to find 75 college graduates to enter a training            priority. For planners in mature and declining organi-
            program in recognition of the fact that a growing com-             zations, the costs (e.g., salary level) associated with em-
            pany needs to prepare for the middle managers it will              ployees become more salient, especially if work-force re-
            need 5 to 7 years hence, as well as the top level managers         ductions are needed. Thus it is important for the human
            it will need in 10 to 15 years. As this hypothetical example       resource planner to know the business needs and char-
            highlights, in order for a clear linkage to exist between          acteristics of the organization. This knowledge is gained
            human resource planning and strategic business planning,           by human resource planners meeting with line managers
           it is essential that an organization's top executives have          to discuss their business plans as well as their human
           a fully articulated vision for the future, which has been           resource needs. The process of discussion increases the
           communicated and accepted by managers throughout the                accuracy of supply and demand forecasts and facilitates
           organization.                                                       the establishment of human resource objectives (see
           Forecasting Demand and Supply                                       Schuler, 1988).
           In a short-term time horizon, demand and supply of hu-              Establishing Objectives
           man resources can be predicted with some certainty. Hu-             With a short-time horizon, objectives are often easy to
           man resource objectives follow logically from consider-             state in quantifiable terms. Examples of short-term hu-
           ation of any discrepancies between demand and supply.               man resource objectives include increasing the number
           Demandrefers to the number and characteristics (e.g.,               of people who are attracted to the organization and apply
           skills, abilities, pay levels, or experience) of people needed      for jobs (increase the applicant pool); attracting a different
           for particular jobs at a given point in time and at a par-          mix of applicants (with different skills, in different loca-
           ticular place. Supply refers to both the number and char-           tions, etc.); improving the qualifications of new hires; in-
           acteristics of people available for those particular jobs.          creasing the length of time that desirable employees stay
           Salient questions are "What jobs need to be filled (or              with the organization; decreasing the length of time that
           vacated) during the next 12 months?" and "How and                   undesirable employees stay with the organization; and
           where will we get people to fill (or vacate) those jobs?"           helping current and newly hired employees quickly de-
                 What jobs need to be filled and vacated? Answering            velop the skills needed by the organization. Such objec-
           the demand question involves predicting who will leave              tives can generally be achieved in a straightforward way
           jobs and create vacancies, which jobs will be eliminated,           by applying state-of-the-art human resource management
           and which new jobs will be created. One method for pre-             techniques and working with line managers to ensure
           dicting both vacancies and job growth is to project his-            agreement with and understanding of the program ob-
           torical trends into the future. This is particularly relevant      jectives.
           for organizations affected by regular, cyclical fluctuations       Design and Implementation of Short­Term Programs
           in demand for their products or services. Behavioral the-
           ories of the causes of turnover (e.g., Mobley, Griffeth,           The technical skills of I/O psychologists are often applied
           Hand, & Meglino, 1979; Mowday, Porter, & Steers, 1982)             to short-term program design and implementation. For
           226                                                                                 February 1990 • American Psychologist
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...Human resource planning challenges for industrial organizational psychologists susan e jackson and randall s schuler new york university a bstract has traditionally an organization effectiveness it must be integrated with been used by organizations to ensure that the right person short term longer business is in job at time under past conditions objectives plans increasingly this being done of relative environmental certainty stability leading although needs focused on was dic usually defined personnel tated largely line management concerns increasing which meant became reactive instability demographic shifts changes process nature went hand technology heightened international competition are orientation now major changing need economic social environments increas creating uncertainties forcing ingly product interaction between manage integrate ment planners addition real adopt perspective ex izing order adequately address ample according kathryn connors vice president they develop lon...

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