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Self Learning Material International Human Resource Management (MBA-967) Course: Master Business Administration Semester-IV Distance Education Programme I.K. Gujral Punjab Technical University Jalandhar TableofContents Lesson Title Written by Page No. No. 1 Introduction to Cross Cultural Dr. Geeta Bansal, Professor, 1 Management USOL, Panjab University, Chd. 2 Role of culture in strategic decision Dr. Geeta Bansal, Professor, 21 making, Influence of national USOL, Panjab University, Chd. culture on organizational culture 3 Cultural and behavioural differences Dr. Geeta Bansal, Professor, 42 across the world USOL, Panjab University, Chd. 4 Shift in Culture Dr. Geeta Bansal, Professor, 63 USOL, Panjab University, Chd. 5 Cross cultural communication Dr. Geeta Bansal, Professor, 81 USOL, Panjab University, Chd. 6 Cross cultural HRM; Staffing and Dr. Geeta Bansal, Professor, 102 Training for global operations; USOL, Panjab University, Chd. global staffing choices 7 Dynamics for cross cultural Dr. Geeta Bansal, Professor, 120 leadership USOL, Panjab University, Chd. 8 Managing and motivating Dr. Geeta Bansal, Professor, 139 multicultural teams USOL, Panjab University, Chd. 9 Cross cultural negotiation and Dr. Geeta Bansal, Professor, 152 decision making USOL, Panjab University, Chd. 10 Cross cultural ethics Dr. Geeta Bansal, Professor, 172 USOL, Panjab University, Chd. ©IKGujralPunjabTechnical UniversityJalandhar All rights reserved with IK Gujral Punjab Technical University Jalandhar LESSON 1 INTRODUCTION TO CROSS-CULTURAL MANAGEMENT Structure outline 1.1 Learning objectives 1.2 Introduction to cross-cultural management 1.3 Significance of culture for international management 1.3.1 Meeting the challenge of managing global firms across various cultures 1.3.2 Cross-cultural differences and similarities 1.3.3 Appreciating cultural diversity 1.4 Cultural dimensions 1.4.1 Hofstede's cultural dimensions 1.4.2 Trompenaars seven dimensions of culture 1.5 Impact of cross-cultural management on organizations 1.6 Summary 1.7 Glossary 1.8 Answers to check your progress 1.9 References 1.10Suggested readings 1.11Terminal and model questions 1.1 LEARNING OBJECTIVES After going through the lesson you should be able to; Outline the significance of cross-cultural management on todays multicultural organizations. Understand the impact of cross-cultural management in international business. Appreciate the cultural dimensions as outlined by thinkers like Hofstede and Trompenaars Page 1 of 190 1.2 INTRODUCTION TO CROSS-CULTURAL MANAGEMENT The world is a global village, where people from different parts of the world and with different cultural backgrounds are working and communicating together. Since culture may be defined as “the inherited values, concepts, and ways of living which are shared by people of the same social group.” Culture is not possessed by a certain social class; in fact each and every person has not only one culture but cultures which causes the complexity of the term. Simply, cross- culture is the difference in culture among different countries. Cross- cultural management is the effective interaction and understanding of people who represent different cultures. According to Nancy Adler (2008), “cross-cultural management explains the behavior of people in organizations around the world and shows people how to work in organizations with employees and client populations from many different cultures.” With the advent and influx of multinational organizations with multicultural and multigenerational workforce manning todays organizations, it becomes all the more imperative to understand and be sensitive to people and their needs across the world. Since people coming from different backgrounds are converging together at a common platform called an organization to achieve its desired objectives, it is necessary that cross cultural training be imparted to them. This will not only improve the interaction amongst the employees coming from diverse cultures but will also improve the interpersonal relationships between them which is very important for a congenial and a productive work environment . Thus the need for cross cultural management is there to enhance the scope of domestic management to entail multinational management which would be helpful to understand the behavior of people in multinational organizations 1.3 SIGNIFICANCE OF CROSS CULTURE ON ORGANISATION Since organizations do not operate in a social vacuum but are influenced by socio-cultural context, the socio-cultural dimensions at a national level are likely to influence the dimensions of organizational practices selected for the present framework. Cultures have their own way of interpreting things and what is good for one may be bad for others. And what is believed to be an essential for one group may not be necessary for others. Hence with this diversity an organization has to understand and adapt sensitively to different groups want Page 2 of 190
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