Business Plan
   Mythical status
   Thousands of books and articles
     (28.126 books on Amazon.com!)
   Hard to predict future
   Too optimistic
   Only Exec Summary read
   Living document
   Why write a business plan?
   •A description of what you want to achieve with 
    your business idea, and how
   •Think through and formulate all basic 
    foundations for the business you try to create, 
    and the plan to execute
   •Create a living document that can be 
    communicated, discussed and revised
    
   What do investors really want to know?
   • The size of the opportunity
   • Is the business model good?
   • Does it scale?
   • Is there pain and market pull?
   • Do you have a unique (unfair) advantage?
   • Can these people make it happen?
   • Have you considered everything that can go 
    wrong?
   • Is the timing right?
   • Hvor er penga?
           Time to positive cash flow
     Money
                             Potential reward
        depth of hole                Time
     Invest in a company – not a feature
     • The world is changing:
      –Market
      –Technology
     • If you don’t have a TEAM that can develop the business 
     with changing environment, you have nothing
     • Most startup companies that succeed, have changed 
     their business model 3 times before finding the one that 
     works
     • Arthur Rock: ”I invest in people, not in ideas”
     •”If you can find good people, if they’re wrong about the 
     product, they’ll make a switch…” (Nettavisen)