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Case Study – Mass Transit Market Study for
a Rolling Stock Manufacturer
Requirement Solution
Requirement Solution
A major manufacturer of train cars wanted to identify new • The in-depth research and findings were delivered to the
opportunities in upcoming mass transit projects. client as an analytical report on the global mass transit
•The scope of our research included: industry.
Industry research • The detailed research reports included,
Industry Overview
Summarization of global competitors
Market Potential Manufacturing Capabilities –(volume and value)
Competitive Landscape
Project pipeline by region, including rumored
projects Pipeline and Rumored Projects
Market Opportunities
Potential bidders (local and global)
Recommendations for regions and upcoming projects
Methodology
Methodology Client Benefits and Feedback
Client Benefits and Feedback
• We conducted thorough research of the industry
through:- • The manufacturing capability data helped the client
Secondary research, including proprietary sources. realize the potential competitors.
Primary research (15 interviews with OEMs; 10 • Information from government sources helped the client
with Government agencies; 5 each with focus its sales efforts.
Associations and Infrastructure companies). • Early-stage and rumored project information allowed the
Our Analysts gathered the information, analyzed client to identify and target opportunities.
the industry and market trends and developed
market models and forecasts.
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Case Study- Global Wind Turbine Rotor Blade Market
Assessment
Requirement Solution
Requirement Solution
A competitor in the wind equipment market wanted an • TBRC delivered a detailed report covering:
assessment of the market for its 50-150 KW range rotor Market and technology Trends
blades . Market volume and market share
In particular it wanted to know: Products and Prices
• Which were the growth markets. Competition (Porter’s Five Forces)
• The strategies of their main competitors. Analysis of major upcoming projects by geography
• Features of major competitor products. Company profiles of top companies (SWOT
• Attitudes and requirements of potential clients. Analysis) including LM Windpower, Vestas,
• Relevant upcoming projects. Enercom, Gemesa, Suzlon, Nordex ,Siemens
• New and upcoming technology trends. Highlights of all interviews
Comprehensive sourcing
Methodology Client Benefits and Feedback
Methodology Client Benefits and Feedback
• TBRC conducted research through: • Market forecasts helped the client to identify the most
Secondary research: Including EWEA, AWEA, Global attractive and dynamic geographic markets.
Wind Energy Council, IRENA • Information on competitor products and potential clients
Primary research: was reflected in the company’s marketing efforts.
10 supply-side interviews: Sales and
Marketing, R&D and Product Development
Heads at the company and its competitors.
20 interviews with distributors, associations,
Government agencies, technical consultants
and turnkey contractors.
Our Analysts used the information gathered from the
above sources, analysed and forecast the data.
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Case Study- Full Time Engagement for
Consumer Company
Requirement Solution
Requirement Solution
The Investor Relations head of a global drinks company The research and findings were delivered to the client as a:
wanted ongoing support for producing internal and external
reports and presentations. Analyst presentations
Work included: Draft press releases
Presentations on the company Financial Benchmarking studies
Research for internal and external presentations Product portfolio comparisons
on the company’s products, customers and Consumer feedback studies
markets.
Analytics on consumer surveys and panel
feedback.
Press and social media response tracking.
Methodology Benefits and Feedback
Methodology Benefits and Feedback
A consultant was assigned to the project on an Full Time The engagement allowed the client to improve the volume of
Equivalent (FTE) basis. presentations and releases for its clients. the media and
The consultant was chosen for their intelligence, strong investors.
communications and good knowledge of the consumer
markets. An MBA finance with 3 years research Closer tracking of social media and press response fed back
experience who also had a strong understanding of into the company’s investor relations practices.
company financials was selected.
At the start of the project, the consultant spent two
weeks on-site with the client to fully understand the
need.
The Consultant was supported by an manager to help
them utilise superior research processes, analytic
frameworks and to drive the client’s output.
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Case Study – Medical Market Research for a
Therapeutic Device Manufacturer
Requirement Solution
Requirement Solution
A leading medical manufacturing company with an Research findings were delivered as a report including:
implantable pacing device approved for use in Europe Detailed findings on the big five European markets
wanted to understand the potential of the market in Market Trends
Europe. Market volume and market share
Products and Prices
• The scope of our research included:- Consumer base
Market volume and value Competition (Porter’s five forces)
Competitive landscape Company profiles of top companies (SWOT
Pricing of the products Analysis)
Products launched and pending Highlights of all interviews
Barriers to entry Comprehensive sourcing
New announcements and events
Methodology Client Benefits and Feedback
Methodology Client Benefits and Feedback
• We conducted research through: • KOL and Physician interviews showed the product met a
Secondary research: Pubmed, Scirus, FDA, US significant unmet need
Patent Office, European Patent Office • Market forecasts helped identify the most attractive and
Primary research: dynamic geographic markets.
10 Market-side interviews: Sales and • Competitor interviews showed the high market
Marketing, R&D and Product expectations of manufacturers.
Development Heads. • Pipeline analysis showed considerable threat of new
10 KOL and Physician interviews. entrants.
Our Analysts used the information gathered from
the above sources, analyzed and forecast the
data.
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Disclaimer
All Rights Reserved.
These presentations and reports should not be reproduced, re-circulated, published in any
media, website or otherwise, in any form or manner, in part or as a whole, without the express
consent in writing of TBRC Business Research Pvt Ltd. Any unauthorized use, disclosure or
public dissemination of information contained herein is prohibited. Individual situations and
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within a presentation are free to adopt differing standards and approaches as they see fit. You
may not repackage or sell the presentation. Please note that on occasions it may not be
possible to find all the information as set out in proposals or report outlines. On these
occasions TBRC will ensure that all reasonable efforts have been made and will highlight this in
the deliverables for discussion with the client. The facts of this report are believed to be
correct at the time of publication but cannot be guaranteed. Note also that the findings,
conclusions and recommendations that TBRC Business Research Pvt Ltd delivers will be based
on information gathered in good faith from both primary and secondary sources, whose
accuracy we are not always in a position to guarantee. As such TBRC Business Research Pvt Ltd
can accept no liability whatever for actions taken based on any information that may
subsequently prove to be incorrect.
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