Agenda
     1.  General Course Information
     2.  Instructor & Students Introduction
     3.  Course Overview & Objectives
     4.  Course Format & Evaluation
     5.  Group Project
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            General Course Information
     •   Course Name: Marketing Management 
     •   Course Number: BUS205 - LEC1&LEC6
     •   Instructor: Peng, Ling
     •   Location & Time – AR322
         LEC1: Tuesday 300-430 & Thursday 500-630
         LEC6: Tuesday 430-600 & Thursday 300-430
     •   Office Hours: BU205
         M 1430-1630 & W 1430-1630 or by email & 
         appointment
     •   Email: L2peng@ln.edu.hk
     •   Course Website: 
         http://www.ln.edu.hk/mkt/staff/l2peng/bus205
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                  Introduction of Yourselves
       •    Several questions you might choose to answer
           1.  Your nick name
           2.  Where you are from
           3.  Your program
           4.  Your year in your university program
           5.  Why you are in the course
           6.  Your hobbies, interests…
           7.  Your expectation about the course
           …
           How has your summer gone?
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                 Expectations
    What you can expect of me:
    •  Punctuality
    •  Reasonable accessibility
    •  Treating every student with respect
    •  Timely posting of partial notes on the web
    •  Carefully designed & assessed exams
    •  Careful exam security and supervision 
    Expectations of you:
    •  In class: Punctuality, Respect and Tolerance
    •  Out of class: Don’t miss the exams; Stick to the deadlines
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           Textbooks & References
    Required Textbook:
    •  Kotler, et al. (2009), Principles of Marketing: A Global 
       Perspective, Pearson Education South Asia.
    References:
      –  Advertising Age
      –  Business Horizons
      –  The China Quarterly
      –  Harvard Business Review
      –  Marketing News
      –  Media
      –  Wall Street Journal
      –  South China Morning Post
      –  Business Week
      –  Time
      –  Fortune
      –  The Economist
      –  Far Eastern Economic Review
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