Learning objectives
    At the end of this module, students will be able to:
     1. Define the purpose of an evaluation based on the context and 
       the intended use of the findings.
     2. Explain how the evaluation’s purpose and intended use affect 
       choices made at key steps in the CDC Evaluation Framework.
              Today’s Focus
    The evaluation’s purpose informs all 6 steps of the CDC Evaluation 
    Framework. However, today we will focus on  three key steps:
      Step 1: Engage the Stakeholders
      Step 3: Focus the Evaluation Design
      Step 6: Ensure Use and Share 
                   Lessons Learned
         Those Dreaded Words…
          “Your program is going to be evaluated.” 
          Those words strike fear into the hearts of 
          many program managers. 
           They instantly think that being evaluated 
            means that they are  going to be tested and 
            (possibly) found wanting. 
           Or they think that an evaluation refers only to 
            the most distal outcomes of the program.
         
            Purpose/User/Use
    There are many possible reasons to do a program evaluation. 
    Understanding the purpose provides clarity about how to focus the 
    evaluation. 
    Before designing an evaluation, you must first understand: 
        the purpose of the evaluation, 
       •
        who will use the results, and 
       •
        what use they will make of the evaluation findings. 
       •
    In other words– “Purpose/User/Use”.  
         The “Building a House” 
                 Analogy
  The purpose of a construction project 
  helps determine what building 
  materials, equipment, and 
  specifications are needed. 
  A summer house? A wheelchair 
  accessible house? A McMansion? 
  Understanding the purpose of the 
  project guides the design of the 
  construction even before it is begun.