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How do we generate ideas? Entrepreneurship
Characteristics:
Objective: • Ideas Generation
To enable learners to generate ideas based on research and creativity. • Research
• Presentation
Introduction: • Communication
This activity involves learners considering potential ideas for their enterprise. • Managing Risk
They will need to think about the feasibility of ideas in relation to their own
limited resources and carry out market research to be able to justify their Curriculum Links:
decisions. Encourage learners to question: Which idea, when developed, is most • WBQ
likely to result in success? • EES
Activity: Provided Resources:
1. Using the Facilitator Help Card, introduce the idea of exploring a variety of • Product and Services
potential options and the importance of deciding on an appropriate activity for Sheet
their enterprise. • Holding Effective
2. Learners use the Criteria & Ranking Sheet to prioritise the criteria for selecting Meetings
a product and/or service. • Market Research
3. Using the Products & Services Ideas Sheet, learners research different Sheet
products and services and draw up a shortlist of options. Using the Holding • Facilitator Help Card
Effective Meetings Sheet, learners could hold a team meeting to evaluate • Criteria and Ranking
their ideas against their criteria and to action plan for what need to be done Sheet
next.
4. Using the Market Research Sheet learners explore different market research Other Resources:
methods and create their own questionnaires, forms, templates etcetera in • Presentation
order to ensure their chosen product/service has a potential market and is equipment e.g. ICT /
viable. flip charts
5. Learners develop a five minute presentation to include an evaluation of their • Business Advisor
market research findings. This could be presented to an appropriate audience Learning Outcome:
e.g. tutor, a teacher, head teacher or a visitor, such as a Business Advisor or Learners are able to
other invited guest. understand the
6. Learners should file the meeting minutes with action points as evidence. importance of research
Lesson Plan
in developing creative
Plenary: Following the presentations, lead a group feedback session to gather ideas.
together learner suggestions as to how their selected products or services may
be further refined.
How do we generate ideas?
Ideas.
Idea Generation
The starting point for most new businesses is
the idea. An
innovative
What you want to do, or what you want to sell. solution to
Opportunity an existing
The idea maybe related to your studies, hobbies, developed problem Improvemen
elsewhere t to an
work or outside of your interests. that you are existing
able to product
Questions to ask as the ideas develop: copy/pursue
? Does it work and will it keep working? (No IP).
? Can you do it by yourself or will you need
help? A new
? Will sufficient people buy/use it? Opportunity approach to
? Do you know what your competition is? created a problem
? Is it better than the competition? through IDEA which may
? Do you know what prices you can charge? scientific be a major
research development
? Can you sell it at a price worthwhile to you?
? Do you know what benefits you are providing?
? Have you tested your idea in the market? An
? Is it safe, is it legal? innovative
? Do other people think it’s worthwhile? Opportunity product for
? Is location important? found by which no
living or comparison
experiencing currently
a problem exists (less
Define the USP – what will make your idea Opportunity likely)
created by
different from and better than your competitors. macro trends
Handout
How do we generate ideas?
Ideas for products; goods, services, events or attractions.
Product – Goods : Product - Service:
Goods are tangible items that are produced, A service is an intangible activity that satisfies a
bought or sold to meet the need or wants of a need or fulfils a demand of an individual
customer, which could be an individual or customer or another business.
another business. Offer a service:
Produce a product: What are your skills? Can you create a jobs list
Can you produce a product that people want to and sell your services; mowing lawns, painting
buy - toys, candles, toiletries? Do you know nails, face painting, cleaning windows,
anyone who can sew? Can you upcycle babysitting, shopping for the
unwanted items? Can you sell on designer labels elderly/disabled/mothers with young children,
having bought them from a charity shop? Is providing IT support, showing people how to use
Christmas or Valentine’s Day coming up? social media.
Event: Attraction;
An event is a planned public or social occasion An attraction is a place which draws visitors by
and can include budgeting, scheduling, site providing something for leisure, pleasure,
selection, acquiring permits, coordinating interest, adventure and/ or amusement. It can be
transportation and parking, arranging for of cultural value, historical significance, natural
speakers or entertainers, arranging decor, event or built beauty. Ideally it should have qualities
security, catering and emergency plans. and features that encourage revisits.
Run an events management company: Create a unique attraction:
Do you know anyone who needs help to arrange Are you artistic? Could you create a sculpture for
or organise an event? A wedding, party, fund your local town or village that would encourage
raising activity, sporting event, christening or visitors to the local area. How could it make
band night. It could be a friend, family member, money?
local business or charity. You could hold functions Could you set up a pop up shop? Have you got
in a community hall or local hotel. anything to sell? Is there a gap in the market?
You need to think creatively and innovatively in
order to generate curiosity.
Handout
How do we generate ideas?
Product and/or Service Ideas:
• Explain the importance of potential products and services being creative innovative or meeting
customers’ needs. Invite learners to discuss how ideas might be more successful if they balance creativity
with appropriateness.
• You could introduce ideas generation tools/strategies; Brainstorming, Belbin’s Thinking Hats, SCAMPER.
• Using the Products and Services Ideas Sheet, learners research some examples of possible products and
services.
• Using the Effective Meetings Sheet, learners could hold a meeting to discuss what needs to be achieved
throughout this activity and to review any action points from their previous meeting.
• Learners discuss the pros and cons of each idea and suggest alternatives if necessary. Careful
consideration should be given to the type of activity the enterprise requires – particular attention should
be paid to feasibility, especially with limited set up costs available. Learners draw up a short list of
possible ideas, which they will need to research further before making their final decision.
Facilitator Help card
Diamond Ranking Method:
Discuss and create a list of important criteria that will help your project team to decide which idea to
support.
When you have agreed your list of criteria, you will need to rank them. This can be achieved by using the
diamond ranking method below.
As a team, discuss and negotiate the relative priority of each criterion.
Place the criterion in a ‘diamond’ of priorities; e.g. The least important criterion is placed at the bottom of
the ‘diamond’ and so on.
Continue to move the criterion around the diamond formation until each team member is satisfied with
the ranking.
TOP
1.
2. 3.
4. 5. 6.
7. 8.
9.
BOTTOM
Worksheet
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