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11-2 Exhibit 11-1: Venture Capital — Market Size, 1995-2001 120 9000 Amount invested 8000 100 Number of deals 7000 80 6000 5000 60 4000 40 3000 2000 20 1000 0 0 1995 1996 1997 1998 1999 2000 2001 Source: Data from PricewaterhouseCoopers, MoneyTree Survey: Full Year & Q4 2001 Results: US Report. 11-3 Defining a Startup A startup is a business that is in the process of developing the underlying infrastructure needed to support future growth A startup is a business engaging in the the following three basic processes: – Developing and refining the offering and strategy to go to market – Obtaining initial funding to begin operations – Building a capable management team to handle operations 11-4 Exhibit 11-2: Startup Business Investment Stages Early Stage Expansion Stage Later Stage Financing Second- Second- Second- Seed Stage Startup First-Stage Second- Mezzanine Bridge Seed Stage Startup First-Stage Mezzanine Bridge Seed Stage Startup First-Stage Mezzanine Bridge Stages Seed Stage Startup First-Stage Stage Mezzanine Bridge Stage Stage Stage – Validate the Build Expand Provide working Fuel substantial Prepare for business concept management production, capital once growth (typically initial public Investment (e.g. build team and marketing, or shipping products provided to offering, Investment Investment Investment prototype, complete sales or providing business that usually Purpose Purpose develop business Purpose Purpose product capabilities services are at least planned in the plan, conduct development break even) next 6 months market research) to a year Angel investors Angel investors Traditional VC Traditional VC Traditional VC Traditional VC Traditional VC Traditional VC Corporations Corporations Corporations Corporations Type of Type of Consulting firms Consulting firms Buyout firms Buyout firms Type of Type of Investors Online VC firms Incubators Investment banks Investment Investors Investors Investors Incubators banks Source: Gold Book of Venture Capital Firms, Bob Zider, “How Venture Capital Works,” Harvard Business Review 11-5 Relationship between Human and Financial Capital Human and financial capital resources can influence the business planning process and, in turn, be influenced by the business plan – Human capital resources may include entrepreneurs, management team, strategic advisors and partners, and logistical advisors and partners – Sources for financial capital include debt financing and equity financing 11-6 Exhibit 11-3: The Relationship Between Human Capital Financial Capital Human and Financial Capital Entrepreneur Equity Entrepreneur Bootstrapping Bootstrapping Angels Venture Capital Management Team Angels Venture Capital Management Team Business Business Planning Corporate Ventures Holding Company Planning Corporate Ventures Holding Company Process Process Strategic Advisors Strategic Advisors & Partners & Partners Debt Commercial Bank Trade Credit Commercial Bank Logistical Advisors Trade Credit Loans Logistical Advisors Loans & Partners & Partners
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