174x Filetype PPT File size 0.34 MB Source: ayubsmaterial.weebly.com
Corporate strategy- the choice of direction of the firm as a whole and the management of its business or product portfolio and concerns: • Directional strategy • Portfolio analysis • Parenting strategy Prentice Hall, Inc. ©2009 7-2 Directional strategy- the firm’s overall orientation toward growth, stability, or retrenchment Prentice Hall, Inc. ©2009 7-3 Portfolio analysis- industries or markets in which the firm competes through its products and business unites Prentice Hall, Inc. ©2009 7-4 Parenting strategy- the manner in which management coordinates activities and transfers resources and cultivates capabilities among product lines and business units Prentice Hall, Inc. ©2009 7-5 Prentice Hall, Inc. ©2009 7-6
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