What is an Executive Summary?
   •Explains your business model canvas in writing.
   •Primary audience - nontechnical people / anyone should be able 
   to pick it up and understand it.
   •Contains enough information for a quick flip-through, know 
   what your company is doing, how it will get there, while not 
   disclosing proprietary info.
   •5-pages or less.
     60-second pitch ELABORATED in writing
 How do I begin this writing process?  
  •Brainstorm first – grab some paper and write down what 
  you know now.  This does not need to be organized in the 
  brainstorming process, but will be later when you put it all 
  together.
  •Ask yourself what's unique and exciting about your company. 
  After you've explained what your company does, it's time to 
  sell why you believe you're uniquely qualified to succeed.
       Creating the 
  •      document
  Company Introduction
   •Problem
   •Solution
  •Value Proposition
   •Address why you are different / why this is important NOW
  •Market
   •How big is the market?  Millions, Billions of dollars?  
   •Who are you targeting in that market?  Age / demographic / local?
        Creating the 
           document
  • Customer Validation / Discovery
   • Do people really want what you have to offer?
   • Have you done customer interviews?
   • Provide stats on those interviews and what you discovered.
  • StartUp Costs and Revenue Streams
   • Address the costs associated with your business model.
   • How are you going to make money?
   • Web sales?  Downloads?  Product sales? 
   • Focus on what you need in the next 6-12 months.
   • Put together your 3-5 year projections later.
      Creating the 
       document
 •The Team
  •Why are you the best person to make this happen?
  •What is your experience working in this area and do 
   you have the network connections to get your idea out 
   there?
  •Have you assessed the risks at this early stage?  
   Meaning….are you honest about the hurdles in front 
   of you at this time?