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What is Strategic Planning? Strategic planning is the art of creating specific business strategies, implementing them, and evaluating the results of executing the plan, in regard to a company’s overall long-term goals or desires. It is a concept that focuses on integrating various departments(Such as Deposit and Investment ,IT , marketing, and human resources) within a company to accomplish its strategic goals. The term strategic planning is essentially synonymous with strategic management. History of Strategic Planning The concept of strategic planning originally became popular in the 1950s and 1960s,and enjoyed favor in the corporate world up until the 1980s, when it somewhat fell out of favor. However, enthusiasm for strategic business planning was revived in the 1990s and strategic planning remains relevant in modern business. Strategic Planning Strategic Planning helps your answer five questions : Where are we now ? Where do we want to be How are we going to Who is going to do get there? what How will we monitor our progress Importance of strategic Plan Y S P R m h t i t Q r e a g g r o a L T O X Direction P=Where are we now Q=How are we going to get them S=where we want to go R=How do we measure our progress What is Strategic Management Strategic management is the management of an organization’s resources to achieve its goals and objectives. Strategic management involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies, and ensuring that management rolls out the strategies across the organization.
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