Business Tourism
               Business Events
                           MICE
         (Meetings, Incentives, Conferences, 
                          Events)
                                                  2
           The Importance of Business Tourism
     •  Benefits way beyond Tourism
     •  Business Events Sydney report lists a total of 19 benefits in 6 
        distinct categories 
         • Knowledge exchange 
         • Networking 
         • Education
         • Fundraising
         • Destination reputation 
         • Media coverage
                                                                           3
   BUSINESS EVENT OUTCOMES
   1. Knowledge Expansion                             4. Fundraising & Future Research Capacity
         •  Growing local knowledge                        • Fundraising opportunities
         •  Knowledge improving  education                 • Greater access to government and/or 
         •  Knowledge improving professional                 private sector funding sources
            practice 
   2. Networking, Relationships &                     5. Raising Awareness & Profiling
       Collaboration                                       • Generating awareness of sector specific 
         •  Access to networking opportunities for           issues
            local practitioners and researchers            • Raising awareness of broader societal 
         •  Networking fosters creation of long term         issues
            relationships                                  • Profiling local organizations, associations 
         •  Networking as a catalyst for knowledge           and/or centres
            expansion, research development &              • A catalyst for government support
            research collaborations
         •  Research collaborations lead to 
            development of new product & 
            technologies
   3. Educational Outcomes                            6. Showcasing & Destination Reputation
         •  Opportunities for local postgraduate           • Showcasing local talent 
            research students                              • Enhancing Sydney’s reputation as a global 
         •  Increased attractiveness of education            leader
            sector                                         • Enhancing Sydney’s reputation as a 
                                                             business events destination
                                                                                                  4
          Meetings & Incentives: Differences
                                  MEETING             INCENTIVE
               Budget               Fixed               Varies
             Attendance          By invitation        Qualification
             Number of              Known              Unknown
             Participants     (unknown for some      (in most cases)
                                  meetings)
             Objectives              Soft                Hard
               Results              Vague              Specific & 
                                                      Quantifiable
                                                                      5
                          Why?
    • Size of market
    • Come year round / mainly off season
    • Value sensitive / not price
    • Use multiple services
    • Future business         leisure + business
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