• In general the different stake holders have 
                                                                         different problems. However from the perspective 
                                                                         of the farmers the problems related to organic 
                                                                         farming are:-
                                                                      • Lengthy and complex certification process
                                                                      • Gap in understanding process and labelling 
         Problem                                                         requirements and lack of standardization
                                                                      • Lack of incentive to move to organic and the 
                                                                         compensation for the drop in yield during the 
                                                                         conversion years.
                                                                      • Lack of the processing facilities and the location 
                                                                         disadvantages.
                                                                      • MARKET LINKLAGE
                                                                      •  All these learnings were obtained through 
                                                                         so many interviews and discussions held 
                                                                         with the farmers in Uttarakhand and UP
                                                                       •  Treta Agro provides Farm to Table solution 
                                                                          by :-
                                                                       •  Taking the Farmer Groups into certification 
                                                                          through handholding and training.
                                                                       •  Offering the infrastructure for processing 
                                                                          of their produce if they want to market the 
         Utopia                                                           produce on their own.
                                                                       •  Offering storage facilities 
                                                                   0   •  Offering market linkage under brand Just 
                                                                   .
                                                                   1      Organik, which is active in the market for 
                                                                       •   This is already in works for last 5 years in 
                                                                   V
                                                                          last 8 years
                                                                   K       association with UKAPMB
                                                                   C
                                                                   E
                                                                   D
                                                                    
                                                                   H
                                                                   C
                                                                   T
                                                                   I
                                                                   P
        Funding
    •  Funding support is needed for growth 
       capital to connect more farmers and 
       expand the market reach.
    •  Ideally the govt should use organic 
       products in all of their canteens and 
       hence a connectivity there will help in 
       taking the products of the farmers to 
    •  the main stream.
       We are very closely working with 
       Uttarakhand Agriculture Produce 
       Marketing Board (UKAPMB)
    •  UKAPMB has put the infrastructure for 
       processing.
    •  Mandi board helps in collection of the 
       hill grains from the remote locations
                                                    • Training and handholding is 
                                                      needed for the farmers to 
                                                      adopt organic farming.
                                                    • We will be happy to have a 
                                                        rd
   Training and Tech.                                 3  party doing this for us.
   Commercializatio                                 • The offered solution does not 
                                                      need a tech transfer
   n
                 How Just Organik is providing solutions and meeting challenges
      All market intermediaries - producers, processors and consumers face challenges
         Producer                                                •  Just Organik providing technical 
                                                                    assistance to farmers to convert to 
         • Lengthy and complex certification process                organic farming
         • Gap in understanding process and labelling            •  Premium paid over non-organic farm 
           requirements, and lack of standardisation                produce once three year certification 
         • Lack of incentive to move to organic                     process complete
         Processor                                               •  Tie-up with 4k+ farmers across states like 
        •  Sourcing of quality, authentic organic                   Uttarakhand, UP, Rajasthan and others
                                                                 •  Access to state of art processing facility in 
           produce                                                  Rudrapur, and certified per India, EU and 
        •  Storing, processing, certification and                   US standards
           packaging
         Consumer                                                •  Raising availability through large network 
                                                                    of over 1,500 stores in general and 
        •  Lack of trust on authenticity of organic                 modern trade as well as online channels
                                                                 •  Adherence to strict organic certifications
           produce                                               •  Complete dry grocery offering
        •  Limited availability of complete basket