NATIONAL ECOTOURISM PLAN 2016 -2025
  KHAIRIAH KAMARUDDIN
  Ministry of Tourism, Arts and Culture Malaysia 
       APPROACHES FOR ECOTOURISM DEVELOPMENT
              FOCUS AREAS
              ①Investment in Ecotourism
              ②Tourism Concessions
              ③Synergy between Ecotourism & 
                Conservation
              ④Ecotourism Marketing
              ⑤Ecotourism Clusters
    INVESTMENT IN ECOTOURISM
     In order to attract investments in ecotourism, 3 strategies are proposed:
                                                                   Aspects covered:
                                                                    Improve    coordination  and
                              3                                      transparent procedure
                          Strategies                                Showcase and open up
                                                                     ecotourism      investment
                                                                     opportunities
                           12                                       Refine     the    existing
                                                                     investment     facilitation
                           Actions                                   programmes
                                                                                                                 3
         BEST PRACTICES:
         LEGOLAND PPP MODEL
          IskandarRegional                            Khazanah/Themed  
            Development                              Attractions Resorts &  
           Authority (IRDA)       Incentives  
                                 &Facilitation             Hotels (TAR)
                                                                    Partnership
                                                    Merlin Entertainments
                                                                    Licensingfor
                                                       LEGOLAND MalaysiaResort                                             •     LEGOLANDcreated accelerator
                                                                                                                                 effect to transform                  Iskandar
                                                                                                                                 Malaysia into Malaysia’s family
                                                  Investment Effect on  surrounding                                              fun capital.
                                                       tourism  developments                                               •     The incentives offered by the
                                                                                                                                 government include Flagship
                                                                                                                                 Incentives          Iskandar        Malaysia
                                                                                                                                 (FIM)      and Iskandar Malaysia
                     SANRIiO Hello Kitty              Puteri Harbour Marina                 Desaru Coast                         Incentive and Support Package
                           Town                                                                                                  (ISP) – both targeted at service-
                                                                                                                                 sector activities.