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Chapter 13 Distribution Channels ©2006 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens “Adversarial power relationships work only if you never have to see or work with the other party again.” -Peter Drucker ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. . Ma Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition on UppeUpper Sadr Saddle dle RRiveriver, , NJNJ 07458 07458 KotlerKotler, B, Boweowen, n, aand Makend Makensns Distribution Channels • A distribution channel adalah seperangkat organisasi independen yang terlibat di dalam proses penyampaian barang atau jasa ke konsumen atau pengguna bisnis. ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. . Ma Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition on UppeUpper Sadr Saddle dle RRiveriver, , NJNJ 07458 07458 KotlerKotler, B, Boweowen, n, aand Makend Makensns Why Use Marketing Intermediaries? • Efisien • Efektif ©©2006 2006 PPeeaarson rson EducEducaatition, on, IIncnc. . Ma Marketing forrke Hospitting fora liHospitty and aliTourismty and T, ourism, 4th editi4th edition on UppeUpper Sadr Saddle dle RRiveriver, , NJNJ 07458 07458 KotlerKotler, B, Boweowen, n, aand Makend Makensns
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