Filetype PDF | Posted on 09 Feb 2023 | 2 years ago
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140x Filetype PDF File size 0.39 MB Source: bat.hmu.gr
Distribution Channels in Tourism
The aim of this course is to provide an in-depth view of distribution channels in
hospitality and tourism, and familiarize students with business models of the different
intermediaries in tourism. The course firstly presents the basic foundation of
distribution channel concepts within a managerial framework in the hospitality and
tourism industries. It discusses the environment and how an effective distribution
channels can be developed and managed. The new paradigm of digital distribution
channels has also been integrated throughout the above areas to highlight their
general impacts. At the end of the course, successful participants will be able to
evaluate and compare business models of various distribution channel operators and
intermediaries in tourism, judging the challenges they both face in the digital age.
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