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REPORT ON INTERNATIONAL
TOURISM EDUCATION
World Tourism Alliance
China Tourism Education Association (CTEA)
Nankai University College of Tourism and Service Management
Foreword
Nowadays, tourism has become one of the fastest growing
industries in the global economy. It plays an important role in
promoting social progress, economic growth, cultural exchanges,
employment and entrepreneurship, cultural inheritance and
transmission, as well as poverty alleviation and reduction. In 2020,
the global tourism was thrown into suspension of business due to the
outbreak of COVID-19 which poses new challenges for the tourism
practitioners, related industry managers, researchers and educators
around the world.
As is known to all, talent is the cornerstone of industry
development while education is the cradle for training talent. In
order to promote the experience exchanges, cooperation and
development of global tourism education community, and realize
the core concept and goal of "Better Tourism, Better World", the
World Tourism Alliance (WTA) and the China Tourism Education
Association (CTEA) have joined forces with the College of Tourism
and Service Management at Nankai University, the School of
Tourism Management at Sun Yat-sen University, the School of
Tourism and Hotel Management at Dongbei University of Finance &
Economics (STHM-DUFE), the School of Tourism Sciences at Beijing
International Studies University, the Tourism College of Zhejiang, and
other well-known domestic tourism schools and agreed to compile
the International Tourism Education Report 2020 in January 2020 Editorial Board
and publish it during the "WTA·Xianghu Dialogue 2020" period. The
report consists of three parts. The first part of international tourism
education development and training system gives a systematic Directors
introduction of the changes and development of tourism education Qiu, Hanqin
in China, the United Kingdom and the United States; the second Dean and Professor
part of explorations and thinking on tourism education explains Nankai University College of Tourism and Service Management
the explorations and thinking of scholars, education managers, Liu, Shijun
employers and other parties related to tourism education from quality Secretary-General
assurance, international construction, education project innovations, World Tourism Alliance
industry expectations and other perspectives; and the third part of
the future of tourism education explains the prospects by Chinese Bao, Jigang
and foreign scholars on the development of tourism education. Professor
Published on a regular basis, this report aims to promote the Sun Yat-sen University School of Tourism Management
sharing and exchanges of theoretical achievements and practical Liu, Lili
experience of global tourism educators in such fields as educational Secretary-General
concept, discipline construction, education management, teaching China Tourism Education Association (CTEA)
methods, new technology applications, industry-university-research
cooperation, and educational innovations, boost the development of
green economy led by tourism industry in less developed economies, Members
and build a community of shared future for mankind featuring the Gu, Huimin
model of "Joint Building and Shared Benefits", for win-win results Beijing International Studies University School of Tourism
and common prosperity. Sciences
Luo, Qiuju
Sun Yat-sen University School of Tourism Management
Wang, Kunxin
Tourism College of Zhejiang
Contents
Zhang, Yuan Chapter 1: International Tourism Talent Development 007
World Tourism Alliance and Education System
Shi, Da Tourism Management Undergraduate Education in China 008
Dongbei University of Finance & Economics School of Tourism “Double High Plan” Leads New Development of 039
and Hotel Management Vocational Education of Tourism in China
Jiang, Jiawei Talent Development and Education in Tourism in the 050
Sun Yat-sen University School of Tourism Management United Kingdom
Hospitality and Tourism Higher Education in the United 064
Shi, Fangfang States – Education System and Future Trends
Dongbei University of Finance & Economics School of Tourism
and Hotel Management
Wang, Shan Chapter 2: Studies and Reflections on Tourism 078
Nankai University College of Tourism and Service Management Education
Developing A World-Class Hospitality and Tourism 079
Tian, Hua Management Program
China Tourism Education Association (CTEA) Education Exploration and Practice for Master of Tourism 090
Administration (MTA) Degree in China
Education Quality Assurance System of Tourism College 104
Edited by of Zhejiang
Wang, Shan Experience and Inspirations of Joint Training in 113
Nankai University College of Tourism and Service Management International Cooperation
China’s Experience and Inspirations of Cooperation with 118
Foreign Countries in Running Schools:A case study on
Guilin Tourism University
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