GENERAL DISTRIBUTION
                                              OCDE/GD(94)49
                   TOURISM STRATEGIES AND RURAL DEVELOPMENT
               ORGANISATION FOR ECONOMIC CO-OPERATION AND DEVELOPMENT
                            Paris 1994
       013927
       Copyright OECD, 1994
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                                           Table of Contents
            INTRODUCTION...............................................................   4
            I.     RURAL TOURISM DEFINED -- THE RELATIONSHIO BETWEEN TOURISM
                   AND AGRICULTURE.....................................................   5
                  1.  The Case for Rural Tourism.......................................   6
                  2.  But What is Rural Tourism?.......................................   7
                  3.  What is Rurality?................................................   8
                  4.  Rural Population Densities and Settlement Size...................   8
                  5.  Selected National Criteria for "Rural" Settlements...............   8
                  6.  Land Use.........................................................   9
                  7.  "Traditional" Social Structures..................................  10
                  8.  The Characteristics of "Rural" and "Urban" Societies.............  10
                  9.  The Continuum Concept............................................  11
                 10.  Rural Tourism:  A Concept for Development and Conservation.......  13
                 11.  The Importance of the Continuum -- Concept for Rural Tourism.....  14
                 12.  What Types of Holidays are Rural?................................  15
                 13.  The Relationship Between Tourism and Agriculture.................  16
            II.    RURAL TOURISM:  ITS GROWTH, ITS MARKET -- PROMISES AND PROBLEMS.....  19
                  1.  Why has Rural Tourism Grown?.....................................  19
                  2.  The Size of the Market...........................................  21
                  3.  What Can Rural Tourism Contribute to Rural Development?..........  22
                  4.  Rural Tourism:  The Problems.....................................  26
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            III.   MANAGING RURAL TOURISM AND RURAL DEVELOPMENT........................  31
                  1.  Can Tourism Strategies Solve the Rural Regeneration Question?....  31
                  2.  But Can -- and Should -- Rural Tourism be Managed?...............  31
                  3.  The Evolution of Rural Tourism Management........................  32
                  4.  Issues to be Addressed if Sustainable Rural Tourism
                      is to be Promoted Succesfully....................................  33
                  5.  Pre-requisites Before Discussion can Begin.......................  33
                  6.  Key Issues to be Solved in Practice..............................  35
            IV.    FUTURE RESEARCH AND DEVELOPMENT PROGRAMMES..........................  39
                  1.  Market Information...............................................  39
                  2.  How Best to Relate to Markets....................................  40
                  3.  Benefit Assessment and Enhancement...............................  40
                  4.  Management, Control and Operational Issues.......................  41
                  5.  Sustainability Indicators........................................  42
                  6.  Training.........................................................  43
                  7.  Community Involvement and Community/Industry Co-operation........  44
                  8.  Agency Intervention in Rural Tourism Development.................  44
                  9.  International Co-operation.......................................  45
                 10.  Best or Bad Practice Assessment..................................  45
            APPENDIX A   EDUCATION AND TRAINING FOR RURAL TOURISM......................  46
            APPENDIX B   A CATEGORISED BIBLIOGRAPHY....................................  50
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