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Flash on English for Tourism – Second Edition
Answer Key and Transcripts
Unit 1, pp. 4-7
1
Personal answers
3
Type of tourism Definition Example
Adventure tourism to explore distant places or do trekking
extreme activities
Cultural tourism to learn about history, art and monuments or museums
people’s lifestyles
Ecotourism to take ethical and responsible rainforests
trips to natural environments
Educational tourism to learn something a foreign language
Gap year tourism when young people go any of the other kinds of tourism
backpacking or do voluntary work
Health tourism between school and university spa resorts
Recreational tourism to look after your body and mind the beach
Religious tourism to relax and have fun Mecca for Muslims
Sport tourism to celebrate religious event or the Olympic Games
visit important religious places
Winter tourism to play or watch different sporting skiing or snowboarding
events
4 and exciting there are plenty of places in
1 A 2 B 3 C 4 C 5 A 6 C this country. We don’t need to fly
halfway across the world and damage
5 1 the environment. What do you think,
Mum So, any ideas about where to go on Mum?
holiday this year? I know Grandma Mum Well, I agree that we don’t want to do
really wants to go on a pilgrimage to anything that is bad for the environment
Lourdes in the south of France. and holidays abroad are very
Dad Really? expensive… Personally, I’d like a nice
Mum Yes, you know she’s a really strong relaxing holiday by the seaside, maybe
Catholic and she believes in miracles. in Cornwall or on one of the Channel
Dad Mmm! Well, I quite fancy a nice city Islands. Let’s see if there are any special
break to London or Edinburgh. I know offers…
there’s a really good Roman art
exhibition in the National Gallery this 1 Dad: cultural
summer. 2 Grandma: religious
Hannah Oh no, Dad. You can’t be serious. 3 Hannah: health
That’s just like going on a school trip! 4 Josh: adventure
How about a nice rest in a spa where 5 Mum: recreational
there are thermal baths and Jacuzzis and 6 Zoe: ecotourism
you can have massages and…
Josh Boring! Hannah! Why don’t we try 6 2
something new and exciting this year? Travel agent Any ideas about where you want
Maybe a polar exhibition or a trek across to go on holiday this summer, Mrs
the desert on camel back… Brown?
Zoe Yeh, right, Josh. That’s just typical of Customer Well, I really want to have a
you! If we want to do something new proper family holiday this year.
© Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for
Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1
Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 1
Lösungen
Travel agent OK, there are some good all 3 to reserve a seat and get a good price
inclusive package holidays by the 4 hiring a car
sea. 5 when you’re there
Customer Mmm… I quite fancy going 6 for different people and pockets
somewhere different this year. 7 full board
Travel agent How about taking a city break? 8 on package or cruise ship holidays
Customer Personally, I’d like it, but I think 9 No, it’s free.
the kids might be bored. 10 a local tour guide
Travel agent Why don’t you combine a city
break with something for the kids 10-11
like Euro Disney? Personal answers
Customer That’s a good idea, I agree, but
isn’t Euro Disney really Unit 2, pp. 8-11
expensive?
Travel agent Well, let’s see if there are any 1
special offers on at the moment. A Visit Britain – Britain’s national tourism
agency
1 Any ideas B World Tourism Organisation – United Nations’
2 I really want to non government organisation
3 I quite fancy C Thomas Cook – private British tour operator
4 How about
5 Personally, I’d like 2
6 Why don’t you Category of Example Type of
7 I agree tourism organisation
8 let’s see organisation and what they do
non UNWTO promotes the
7 government development of
Personal answers organisations/ responsible,
a sustainable and
8 charity universally
Accommodation Catering Entertainment accessible tourism
(Where to stay) (Where to and leisure government VisitBritain markets British
eat) (What to do) organisations tourism at home and
luxury hotels; self- sport; abroad
roadside motel; catering; shopping; private sector Thomas promotes and sells
family-run B&B; live shows; organisations Cook holidays for profit
guesthouse; half board; sightseeing; independent / have one or more
B&B; full board tourist branches; can often
self-catering attractions be close to each
apartments; other; sell their
youth hostel holidays to people
Jobs Transport Holiday types locally and market
(Who does what) (How to (What kind of them by word of
travel) holiday) mouth
tour operator; plane; package miniple / have several
travel agent; train; holiday; branches indifferent
travel rep; ferry; organised; areas; sometimes use
tour guide coach; independent; different trade
taxi; cruise ship names; have a head
bus; holiday office which can
cruise ship manage the
organisation’s
9 marketing strategy
1 hundreds of millions centrally
2 through a tour operator, a travel agent or on-line multiple / have branches in all
majortowns and
© Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for
Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1
Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 2
Lösungen
cities; can be part of 10
very large tourism 1 newspapers, TV and the Internet
sector companies; 2 advertising
market holidays on 3 product, price, place, promotion
the basis of 4 people
competitive prices or 5 market segmentation
special offer 6 by money, by activities they’re interested in, by
packages circumstance, by age, by the kind of tourists
trade / organisations they are
associations representing travel
companies; 11 4
can help with Interviewer Welcome to the programme, John.
marketing; John It’s a pleasure to be here, Sue.
can protect Interviewer Can you tell us something about
customers’ rights the marketing strategies your
company uses?
4 John Yes, of course. We don’t really
Personal answers use TV or radio adverts because
they’re just too expensive. We
5 3 sometimes place ads in
The National Trust is a charity and a non-profit newspapers or magazines we
organisation, which promotes British tourism to think our target customers buy.
artistic, historical and natural sites in a sustainable Interviewer What about specialist travel
way. It has two head offices, one in London and brochures, leaflets or tourism
another in Swindon, as well as hundreds of guides? Do you advertise in
branches all over the UK. Places with the trade those?
name “National Trust” market themselves through John Not really. You see, many of our
the image of conservation and heritage. However, target customers are DIY
many of the thousands of visitors to National travellers not package holiday
Trust sites hear about them by word of mouth tourists that book holidays
from friends, colleagues or relatives. They provide through brochures or leaflets.
great days out for the whole family as you can Interviewer So does that mean you do a lot of
enter many sites for free and you can also hire online marketing?
venues for special events at extremely competitive John Yes, we do. Probably our main
prices. marketing area is online.
Interviewer Could you explain a little bit more
1 charity about online marketing for our
2 profit listeners, John?
3 promotes John Sure! We use a combination of
4 sustainable low-cost e-marketing strategies.
5 head offices Social networking sites are great
6 branches especially if your target customers
7 trade name are young people like ours are.
8 market Interviewer And do you promote your
9 word of mouth holidays through search engines
10 competitive too?
John Yes, we sometimes use banners to
6 advertise on search engines, but
a 1 b 3 c 4 d 5 e 2 not as often as we use social
networking sites because they are
7 just not competitive and they
Personal answers don’t always reach the target
customers.
8 Interviewer I see. Do you have your own
1 c 2 a 3 b website too?
© Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for
Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1
Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 3
Lösungen
John Yes, that’s our best marketing tool 4 air and rail
because you can attract the kind of 5 air
customer you want by the way 6 road
you set up your website. 7 road
Moreover, it’s only possible to 8 road and air
book online and you can’t book a 9 sea
package holiday, unless you 10 air
create it yourself.
Interviewer This means you can book single 4 5
products and services and then Woman Hello, I’d like to buy a ticket to
combine them any way you want? London, please.
John Yes, that’s right! Oh and we have Ticket officer Is that a single or a return ticket?
an online forum where our Woman A return, please.
customers leave feedback about Ticket officer When do you want to leave?
where they stay and things they Woman Now.
do. That’s fantastic word of mouth Ticket officer And when do you want to come
marketing! back?
Interviewer I bet! So, John, if you could just Woman Today, please. How much is that?
tell our listeners where to find you Ticket officer A cheap day return ticket is £32.
online. Woman What time is the next train?
John Sure! It’s www.travelyoulike.com Ticket officer It’s at 12.50 from platform 16.
Woman Thank you.
1 F No, they don’t use them because they are too
expensive. 1 in a ticket office, rail tickets
2 T
3 F No, they don’t because their target customers 5
are DIY travellers not package holiday tourists 1 London
who book holidays through brochures or 2 single
leaflets. 3 return
4 T 4 return
5 T 5 leave
6 F Social networking sites are great especially if 6 come back
your target customers are young people like 7 How much
theirs are. 8 cheap
7 F They sometimes advertise on search engines 9 £32
with banners. 10 train
8 T 11 12.50
9 F It’s only possible to book online. 12 16
10 T
6
12-13 Personal answers
Personal answers
7
Unit 3, pp. 12-15 a 1 b 3 c 2 d 6 e 7 f 4 g
8 h 5
1
1 C 2 B 3 A 4 D 8 6
1 a Arrive at the airport and go to the correct
2 check-in.
1 b 2 e 3 h 4 j 5 d 6 g 2 c Give the airline staff your passport and
7 c 8 a 9 f 10 i booking information.
3 b Check in your luggage and take your boarding
3 pass.
1 sea 4 f Put your hand luggage and coat through the
2 rail and sea security check.
3 sea 5 h Walk through the metal detector.
© Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten FLASH on English for
Von dieser Druckvorlage ist die Vervielfältigung für den eigenen TOURISM A2 – B1
Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten. ISBN 978-3-12-501695-8 4
Lösungen
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