Flash on English for Tourism – Second Edition 
                     Answer Key and Transcripts 
                      
                     Unit 1, pp. 4-7 
                      
                     1 
                     Personal answers 
                      
                     3 
                     Type of tourism                         Definition                              Example 
                     Adventure tourism                       to explore distant places or do         trekking 
                                                             extreme activities 
                     Cultural tourism                        to learn about history, art and         monuments or museums 
                                                             people’s lifestyles 
                     Ecotourism                              to take ethical and responsible         rainforests 
                                                             trips to natural environments 
                     Educational tourism                     to learn something                      a foreign language 
                     Gap year tourism                        when young people go                    any of the other kinds of tourism 
                                                             backpacking or do voluntary work 
                     Health tourism                          between school and university           spa resorts 
                     Recreational tourism                    to look after your body and mind        the beach 
                     Religious tourism                       to relax and have fun                   Mecca for Muslims 
                     Sport tourism                           to celebrate religious event or         the Olympic Games 
                                                             visit important religious places 
                     Winter tourism                          to play or watch different sporting     skiing or snowboarding 
                                                             events 
                      
                     4                                                                         and exciting there are plenty of places in 
                     1 A      2 B      3 C     4 C      5 A     6 C                            this country. We don’t need to fly 
                                                                                               halfway across the world and damage 
                     5      1                                                                  the environment. What do you think, 
                     Mum   So, any ideas about where to go on                                  Mum? 
                                holiday this year? I know Grandma                   Mum   Well, I agree that we don’t want to do 
                                really wants to go on a pilgrimage to                          anything that is bad for the environment 
                                Lourdes in the south of France.                                and holidays abroad are very 
                     Dad        Really?                                                        expensive… Personally, I’d like a nice 
                     Mum   Yes, you know she’s a really strong                                 relaxing holiday by the seaside, maybe 
                                Catholic and she believes in miracles.                         in Cornwall or on one of the Channel 
                     Dad        Mmm! Well, I quite fancy a nice city                           Islands. Let’s see if there are any special 
                                break to London or Edinburgh. I know                           offers… 
                                there’s a really good Roman art                      
                                exhibition in the National Gallery this             1 Dad: cultural 
                                summer.                                             2 Grandma: religious 
                     Hannah Oh no, Dad. You can’t be serious.                       3 Hannah: health 
                                That’s just like going on a school trip!            4 Josh: adventure 
                                How about a nice rest in a spa where                5 Mum: recreational 
                                there are thermal baths and Jacuzzis and            6 Zoe: ecotourism 
                                you can have massages and…                           
                     Josh       Boring! Hannah! Why don’t we try                    6      2 
                                something new and exciting this year?               Travel agent   Any ideas about where you want 
                                Maybe a polar exhibition or a trek across                             to go on holiday this summer, Mrs 
                                the desert on camel back…                                             Brown? 
                     Zoe        Yeh, right, Josh. That’s just typical of            Customer          Well, I really want to have a 
                                you! If we want to do something new                                   proper family holiday this year. 
                    © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten    FLASH on English for  
                    Von dieser Druckvorlage ist die Vervielfältigung für den eigenen                                 TOURISM A2 – B1
                    Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten.                               ISBN 978-3-12-501695-8             1
                                                                                                                     Lösungen
                     Travel agent   OK, there are some good all                     3 to reserve a seat and get a good price 
                                      inclusive package holidays by the             4 hiring a car 
                                      sea.                                          5 when you’re there 
                     Customer         Mmm… I quite fancy going                      6 for different people and pockets 
                                      somewhere different this year.                7 full board 
                     Travel agent   How about taking a city break?                  8 on package or cruise ship holidays 
                     Customer         Personally, I’d like it, but I think          9 No, it’s free. 
                                      the kids might be bored.                      10 a local tour guide 
                     Travel agent   Why don’t you combine a city                     
                                      break with something for the kids             10-11 
                                      like Euro Disney?                             Personal answers 
                     Customer         That’s a good idea, I agree, but               
                                      isn’t Euro Disney really                      Unit 2, pp. 8-11 
                                      expensive?                                     
                     Travel agent   Well, let’s see if there are any                1 
                                      special offers on at the moment.              A Visit Britain – Britain’s national tourism 
                                                                                    agency 
                     1 Any ideas                                                    B World Tourism Organisation – United Nations’ 
                     2 I really want to                                             non government organisation 
                     3 I quite fancy                                                C Thomas Cook – private British tour operator 
                     4 How about                                                     
                     5 Personally, I’d like                                         2 
                     6 Why don’t you                                                Category of       Example         Type of 
                     7 I agree                                                      tourism                           organisation 
                     8 let’s see                                                    organisation                      and what they do 
                                                                                    non               UNWTO           promotes the 
                     7                                                              government                        development of 
                     Personal answers                                               organisations/                    responsible, 
                                                                                    a                                 sustainable and 
                     8                                                              charity                           universally 
                     Accommodation  Catering              Entertainment                                               accessible tourism 
                     (Where to stay)       (Where to      and leisure               government        VisitBritain    markets British 
                                           eat)           (What to do)              organisations                     tourism at home and 
                     luxury hotels;        self-          sport;                                                      abroad 
                     roadside motel;       catering;      shopping;                 private sector    Thomas          promotes and sells 
                     family-run            B&B;           live shows;               organisations     Cook            holidays for profit 
                     guesthouse;           half board;    sightseeing;              independent       /               have one or more 
                     B&B;                  full board     tourist                                                     branches; can often 
                     self-catering                        attractions                                                 be close to each 
                     apartments;                                                                                      other; sell their 
                     youth hostel                                                                                     holidays to people 
                     Jobs                  Transport      Holiday types                                               locally and market 
                     (Who does what)       (How to        (What kind of                                               them by word of 
                                           travel)        holiday)                                                    mouth 
                     tour operator;        plane;         package                   miniple           /               have several 
                     travel agent;         train;         holiday;                                                    branches indifferent 
                     travel rep;           ferry;         organised;                                                  areas; sometimes use 
                     tour guide            coach;         independent;                                                different trade 
                                           taxi;          cruise ship                                                 names; have a head 
                                           bus;           holiday                                                     office which can 
                                           cruise ship                                                                manage the 
                                                                                                                      organisation’s 
                     9                                                                                                marketing strategy 
                     1 hundreds of millions                                                                           centrally 
                     2 through a tour operator, a travel agent or on-line           multiple          /               have branches in all 
                                                                                                                      majortowns and 
                    © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten   FLASH on English for  
                    Von dieser Druckvorlage ist die Vervielfältigung für den eigenen                                TOURISM A2 – B1
                    Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten.                              ISBN 978-3-12-501695-8            2
                                                                                                                    Lösungen
                                                         cities; can be part of       10 
                                                         very large tourism           1 newspapers, TV and the Internet 
                                                         sector companies;            2 advertising 
                                                         market holidays on           3 product, price, place, promotion 
                                                         the basis of                 4 people 
                                                         competitive prices or        5 market segmentation 
                                                         special offer                6 by money, by activities they’re interested in, by 
                                                         packages                        circumstance, by age, by the kind of tourists 
                      trade              /               organisations                   they are 
                      associations                       representing travel           
                                                         companies;                   11      4 
                                                         can help with                Interviewer       Welcome to the programme, John. 
                                                         marketing;                   John              It’s a pleasure to be here, Sue. 
                                                         can protect                  Interviewer       Can you tell us something about 
                                                         customers’ rights                              the marketing strategies your 
                                                                                                        company uses? 
                      4                                                               John              Yes, of course. We don’t really 
                      Personal answers                                                                  use TV or radio adverts because 
                                                                                                        they’re just too expensive. We 
                      5     3                                                                           sometimes place ads in 
                      The National Trust is a charity and a non-profit                                  newspapers or magazines we 
                      organisation, which promotes British tourism to                                   think our target customers buy. 
                      artistic, historical and natural sites in a sustainable         Interviewer       What about specialist travel 
                      way. It has two head offices, one in London and                                   brochures, leaflets or tourism 
                      another in Swindon, as well as hundreds of                                        guides? Do you advertise in 
                      branches all over the UK. Places with the trade                                   those? 
                      name “National Trust” market themselves through                 John              Not really. You see, many of our 
                      the image of conservation and heritage. However,                                  target customers are DIY 
                      many of the thousands of visitors to National                                     travellers not package holiday 
                      Trust sites hear about them by word of mouth                                      tourists that book holidays 
                      from friends, colleagues or relatives. They provide                               through brochures or leaflets. 
                      great days out for the whole family as you can                  Interviewer       So does that mean you do a lot of 
                      enter many sites for free and you can also hire                                   online marketing? 
                      venues for special events at extremely competitive              John              Yes, we do. Probably our main 
                      prices.                                                                           marketing area is online. 
                                                                                      Interviewer       Could you explain a little bit more 
                      1 charity                                                                         about online marketing for our 
                      2 profit                                                                          listeners, John? 
                      3 promotes                                                      John               Sure! We use a combination of 
                      4 sustainable                                                                     low-cost e-marketing strategies. 
                      5 head offices                                                                    Social networking sites are great 
                      6 branches                                                                        especially if your target customers 
                      7 trade name                                                                      are young people like ours are. 
                      8 market                                                        Interviewer       And do you promote your 
                      9 word of mouth                                                                   holidays through search engines 
                      10 competitive                                                                    too? 
                                                                                       John             Yes, we sometimes use banners to 
                      6                                                                                 advertise on search engines, but 
                      a 1      b 3     c 4      d 5      e 2                                            not as often as we use social 
                                                                                                        networking sites because they are 
                      7                                                                                 just not competitive and they 
                      Personal answers                                                                  don’t always reach the target 
                                                                                                        customers. 
                      8                                                               Interviewer       I see. Do you have your own 
                      1 c      2 a     3 b                                                              website too? 
                       
                     © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten      FLASH on English for  
                     Von dieser Druckvorlage ist die Vervielfältigung für den eigenen                                   TOURISM A2 – B1
                     Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten.                                 ISBN 978-3-12-501695-8             3
                                                                                                                        Lösungen
                     John              Yes, that’s our best marketing tool          4 air and rail 
                                      because you can attract the kind of           5 air 
                                      customer you want by the way                  6 road 
                                      you set up your website.                      7 road 
                                      Moreover, it’s only possible to               8 road and air 
                                      book online and you can’t book a              9 sea 
                                      package holiday, unless you                   10 air 
                                      create it yourself.                            
                     Interviewer      This means you can book single                4      5  
                                      products and services and then                Woman             Hello, I’d like to buy a ticket to 
                                      combine them any way you want?                                  London, please. 
                     John             Yes, that’s right! Oh and we have             Ticket officer  Is that a single or a return ticket? 
                                      an online forum where our                     Woman             A return, please. 
                                      customers leave feedback about                Ticket officer  When do you want to leave? 
                                      where they stay and things they               Woman             Now. 
                                      do. That’s fantastic word of mouth            Ticket officer  And when do you want to come 
                                      marketing!                                                      back? 
                     Interviewer      I bet! So, John, if you could just            Woman             Today, please. How much is that? 
                                      tell our listeners where to find you          Ticket officer  A cheap day return ticket is £32. 
                                      online.                                       Woman             What time is the next train? 
                     John              Sure! It’s www.travelyoulike.com             Ticket officer  It’s at 12.50 from platform 16. 
                                                                                    Woman             Thank you. 
                     1 F No, they don’t use them because they are too                
                           expensive.                                               1 in a ticket office, rail tickets 
                     2 T                                                             
                     3 F No, they don’t because their target customers              5 
                           are DIY travellers not package holiday tourists          1 London 
                           who book holidays through brochures or                   2 single 
                           leaflets.                                                3 return 
                     4 T                                                            4 return 
                     5 T                                                            5 leave 
                     6 F Social networking sites are great especially if            6 come back 
                           your target customers are young people like              7 How much 
                           theirs are.                                              8 cheap 
                     7 F They sometimes advertise on search engines                 9 £32 
                            with banners.                                           10 train 
                     8 T                                                            11 12.50 
                     9 F It’s only possible to book online.                         12 16 
                     10 T                                                            
                                                                                    6  
                     12-13                                                          Personal answers 
                     Personal answers                                                
                                                                                    7 
                     Unit 3, pp. 12-15                                              a 1      b 3      c 2     d 6      e 7      f 4     g 
                                                                                    8        h 5 
                     1                                                               
                     1 C      2 B       3 A     4 D                                 8      6 
                                                                                    1 a Arrive at the airport and go to the correct 
                     2                                                                   check-in. 
                     1 b      2 e      3 h     4 j      5 d     6 g                 2 c Give the airline staff your passport and  
                     7 c      8 a      9 f     10 i                                       booking information. 
                                                                                    3 b Check in your luggage and take your boarding 
                     3                                                                    pass. 
                     1 sea                                                          4 f Put your hand luggage and coat through the 
                     2 rail and sea                                                      security check. 
                     3 sea                                                          5 h Walk through the metal detector. 
                    © Ernst Klett Sprachen GmbH, Stuttgart 2017 | www.klett-sprachen.de | Alle Rechte vorbehalten    FLASH on English for  
                    Von dieser Druckvorlage ist die Vervielfältigung für den eigenen                                 TOURISM A2 – B1
                    Unterrichtsgebrauch gestattet. Die Kopiergebühren sind abgegolten.                               ISBN 978-3-12-501695-8            4
                                                                                                                     Lösungen