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TOURISM PLANNING APPROACHES 1. BOOSTERISM Underlying assumptions and related Examples of related methods attitudes promotion tourism is inherently good public relations tourism should be developed advertising cultural and natural resources should be exploited growth target industry as expert development defined in business/ Examples of related models corporate terms demand forecasting models Definition of the tourism planning problem Examples of related literature how many tourists can be attracted and accommodated? Usually associated with tourism policy how can obstacles be overcome? statements convincing hosts to be good to tourists 2. ECONOMIC Underlying assumptions and related Examples of related methods attitudes supply-demand analysis tourism equal to other industries benefit-cost analysis use tourism to: create employment, earn product-market matching foreign revenue and improve terms of development incentives trade, encourage regional development, market segmentation overcome regional economic disparities planner as expert Examples of related models development defined in economic terms management processes tourism master plans Definition of the tourism planning motivation problem economic impact can tourism be used as a growth pole? economic multipliers maximisation of income and employment hedonistic pricing multipliers influencing consumer choice Examples of related literature providing economic values for Economic impact statements & feasibility externalities studies. Examples would be analyses providing economic values for of the potential benefits of hosting an conservation purposes Olympic games. 3. PHYSICAL/ SPATIAL Underlying assumptions and related Examples of related methods attitudes ecological studies tourism as a resource user environmental impact assessment ecological basis to development regional planning tourism as a spatial and regional perceptual studies phenomenon Examples of related models environmental conservation spatial patterns and processes development defined in environmental physical impacts terms resort morphology preservation of genetic diversity LAC (limits of acceptable change) ROS (recreational opportunity spectrum) Definition of the tourism planning TOS (tourism opportunity spectrum) problem destination lifecycles physical carrying capacity Examples of related literature manipulating travel patterns and visitor flows visitor management Gunn 1994; concentration or dispersal of visitors Inskeep 1991; perceptions of natural environment Dowling 1997 widerness and national park management designation of environmentally sensitive areas 4. COMMUNITY Underlying assumptions and Examples of related methods related attitudes community development need for local control awareness and education search for balanced development attitudinal surveys search for alternatives to ‘mass’ social impact assessment tourism development planner as facilitator rather than expert Examples of related models development defined in socio- ecological view of community cultural terms social/perceptual carrying capacity Definition of the tourism planning attitudinal change problem social multiplier how to foster community control? Examples of related literature understanding community attitudes Murphy 1985; towards tourism Blank 1989; understanding the impacts of Macbeth 1997 tourism on a community social impact
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