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TOURISM PLANNING APPROACHES
1. BOOSTERISM
Underlying assumptions and related Examples of related methods
attitudes promotion
tourism is inherently good public relations
tourism should be developed advertising
cultural and natural resources should
be exploited growth target
industry as expert
development defined in business/ Examples of related models
corporate terms
demand forecasting models
Definition of the tourism planning
problem Examples of related literature
how many tourists can be attracted and
accommodated? Usually associated with tourism policy
how can obstacles be overcome? statements
convincing hosts to be good to tourists
2. ECONOMIC
Underlying assumptions and related Examples of related methods
attitudes supply-demand analysis
tourism equal to other industries benefit-cost analysis
use tourism to: create employment, earn product-market matching
foreign revenue and improve terms of development incentives
trade, encourage regional development, market segmentation
overcome regional economic disparities
planner as expert Examples of related models
development defined in economic terms management processes
tourism master plans
Definition of the tourism planning motivation
problem economic impact
can tourism be used as a growth pole? economic multipliers
maximisation of income and employment hedonistic pricing
multipliers
influencing consumer choice Examples of related literature
providing economic values for Economic impact statements & feasibility
externalities studies. Examples would be analyses
providing economic values for of the potential benefits of hosting an
conservation purposes Olympic games.
3. PHYSICAL/ SPATIAL
Underlying assumptions and related Examples of related methods
attitudes ecological studies
tourism as a resource user environmental impact assessment
ecological basis to development regional planning
tourism as a spatial and regional perceptual studies
phenomenon Examples of related models
environmental conservation spatial patterns and processes
development defined in environmental physical impacts
terms resort morphology
preservation of genetic diversity LAC (limits of acceptable change)
ROS (recreational opportunity
spectrum)
Definition of the tourism planning TOS (tourism opportunity spectrum)
problem destination lifecycles
physical carrying capacity Examples of related literature
manipulating travel patterns and visitor flows
visitor management Gunn 1994;
concentration or dispersal of visitors Inskeep 1991;
perceptions of natural environment Dowling 1997
widerness and national park management
designation of environmentally sensitive
areas
4. COMMUNITY
Underlying assumptions and Examples of related methods
related attitudes community development
need for local control awareness and education
search for balanced development attitudinal surveys
search for alternatives to ‘mass’ social impact assessment
tourism development
planner as facilitator rather than
expert Examples of related models
development defined in socio- ecological view of community
cultural terms social/perceptual carrying capacity
Definition of the tourism planning attitudinal change
problem social multiplier
how to foster community control? Examples of related literature
understanding community attitudes Murphy 1985;
towards tourism Blank 1989;
understanding the impacts of Macbeth 1997
tourism on a community
social impact
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