PERFUMEMARKET
            ASIA-PACIFIC, FRANCE, GERMANY, GCC, UK, USA
     TABLE OF 
     CONTENT
      01                    02                    03                     04
     Asia Pacific          France                Germany                GCC
     • Market Overview     • Market Overview     • Market Overview      • Market Overview
     • Market Dynamics     • Market Dynamics     • Market Dynamics      • Market Dynamics 
      and Competition       and Competition       and Competition        and Competition
      05                    06                     07
     UK                    USA                   Comparative Study
     • Market Overview     • Market Overview      • Market 
     • Market Dynamics     • Market Dynamics       Readiness and 
      and Competition       and Competition        Potential
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     ASIA PACIFIC           Market Overview
                     Overall Fragrances Market                                     India - the Most Potential Market
     •   The global Fragrance and Perfumes market is expected to     •  The Indian fragrance market has grown at a CAGR of 32.2%
         grow over the next five years, driven primarily by growth      during the last five years and expected to grow at a CAGR of
         expected in the underpenetrated emerging markets such as       11.9%duringthenextfiveyears
         Asia Pacific.                                               •  The rise in personal care, brand awareness, increasing
                                                                        disposable income, growing demand in middle class people and
     •   Although Europe, the US and Latin America are considered       affordable price range are driving the expansion of the region's
         the major fragrance markets, the growth emanating from the     fragrancemarket
         developing regions including Asia-Pacific and Latin America
         is expected to be very strong in the coming years.                   Rising Demand for Mass Men’s Fragrances
     •   Fragrances market in Asia-pacific is expected to grow at a  •  Mass men’s fragrances that includes the celebrity brands are
                                                                        rising in demandin theAsia-Pacific region.
         CAGR of 6.9% during 2014-2019 and represent 23% of the      •  Total mass men’s fragrances market was $348.8 million in in
         global fragrances market by 2019                               2014, andexpectedtoreach$443.7 millionby2-17
                                                                     •  India, China, Vietnam and South Kore are some of the rapidly
                                                                        growingAsia-Pacific market for mass fragrances
                      Fragrances Market Sales                                 Mass Men’s Fragrances Market ($ million)
                                               4.6                                                            443.7
                                                                                     348.8
                      3.3
                                                                                     2014                     2019
                     2014                     2019
                                                                                                                                 3
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     ASIA PACIFIC               Market Dynamics 
                                 and Competition
                   Competition –Fragrances and Celebrity Perfumes                                              Top Players
      China: The fragrance market in China is dominated by international brands. The
      first was Christian Dior, which was already established long ago in China. This
      brandwaslaterjoinedbyChanelandElizabethArden.
      ✓ Chinese do not like strong odors, brands must have a scent that is light and
          unobtrusivetohaveanychanceofsuccess inChina
      South Korea: LG Household & Health Care Ltd’s value share declined to 7% in
      2015, though the company sustained its leadership in fragrances during the year.
      The player has a stronger portfolio in mass fragrances through brands such as The
      Face ShopandVonin
      India: Bulgari Parfums was the largest player within fragrances in India in 2015,
      recording a retail value share of 6%. The top two offerings from the company,
      Bvlgari Aqva Pour Homme and Bvlgari Aqva, each recorded a retail value share of
      2%in2015,withthecompanytappingintoitsglobalimagetodrivesales.
      Vietnam: Coty Inc continued to stand in the leading position, accounting for a 15%
      shareofretailvaluesales in 2015.
                                                                                                                    Key Market Drivers
                                Celebrities with Perfumes by their names                                        •   Rising economies
                                                                                                                •   Increasing middle class 
      •  The trend of celebrity perfumes started       •   Amitabh Bachchan •        Elizabeth Taylor               and rising disposable 
         long back in India. Zeenat Aman,                                                                           income
                                                       •   Shah Rukh Khan       •    Justin Bieber              •   Rising mass fragrances 
         apparently, was the first Indian actor to                                                                  demand
         have a perfume named Zeenatafter her          •   Arjun Rampal         •    Jenna Jameson
      •  The launch of Dhoni's perfume makes           •   Shilpa Shetty        •    Kim Kardashian                      Challenges
         the Team India captain the first-ever 
         Indian sportsman to have his own line of      •   MS Dhoni             •    Paris Hilton               •   Lack of acceptance in 
         fragrances                                                                                                 countries such as China 
                                                                                                                    and Japan
                                                                                                                                               4
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